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Business Cents: to deliver the customer, define the experience

In Episode 3 of Business Cents, Albert Marrache says in the pursuit of profit, the store owner needs to decide which two of the three angles of retail he’s going to focus on and then configure the customer experience to match. He also recommends that price not be one of the angles, especially for the independent furniture and appliance retailer.

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Home Goods and its accompanying newsletter - HGO This Week - covers the furniture, bedding, appliances, consumer electronics, accessories, lamps and lighting and floor coverings product sectors of the big ticket home goods market in Canada. HGO is also a forum for the dissemination of market research and hard-hitting articles on best practices for Canadian retailers.

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