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Business Cents: the customer experience defined

In the last episode of the current series of Business Cents, Albert Marrache and I offer our definition of the customer experience. Because it is not only something that can be defined, it can be managed. Furthermore, it is in the effective management of that experience where profit can be found and grown.

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Home Goods and its accompanying newsletter - HGO This Week - covers the furniture, bedding, appliances, consumer electronics, accessories, lamps and lighting and floor coverings product sectors of the big ticket home goods market in Canada. HGO is also a forum for the dissemination of market research and hard-hitting articles on best practices for Canadian retailers.

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