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Business Cents 6: the importance of salespeople, training and culture

In this episode, Michael Knell and Albert Marrache look at the relationship between the store owner and the  the salesperson on the floor. We examine the importance of training of of ensuring the salesperson is delivering the store owner's vision of what the customer's experience should be every time she walks through the doors.

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Home Goods and its accompanying newsletter - HGO This Week - covers the furniture, bedding, appliances, consumer electronics, accessories, lamps and lighting and floor coverings product sectors of the big ticket home goods market in Canada. HGO is also a forum for the dissemination of market research and hard-hitting articles on best practices for Canadian retailers.

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