Business Cents 5: The Importance of Culture

In this conversation, Michael and Albert tackle the question of culture - what it means in a business sense and why its a critically important aspect of a business owner's success. The first thing to understand is culture isn't about what a business does, it's about why it does what it does. For success, that mission has to be permeated into every aspect of the business and become second nature to everyone working in that business.