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Business Cents 4: The Internet as Marketing Tool

It's not enough for a retailer to have a presence on the World Wide Web, Albert Marrache points out in Episode 4. The store's web site has to be the place where the customer experience begins and the journey from the desktop to the sales floor has to be a seamless one. This doesn't mean the site has to be transactional but that the store fulfills the brand promise made online.

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Home Goods Online.ca and its accompanying newsletter - HGO This Week - covers the furniture, bedding, appliances, consumer electronics, accessories, lamps and lighting and floor coverings product sectors of the big ticket home goods market in Canada. HGO is also a forum for the dissemination of market research and hard-hitting articles on best practices for Canadian retailers.

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