HIGH POINT, North Carolina – The International Textile Alliance (ITA) has revised the dates of Showtime in a move it believes will better align the twice-yearly trade event with the industry’s product introduction and buying cycles. However, the dates for the upcoming 2019 summer market remained unchanged.
The new schedule will begin with the 2019 winter market, which has been moved up and will start its four-day run on 17 November. Next year, the summer trade event will be held from 17 to 20 May; and will be followed by the winter show from 15 to 18 November.
This year’s summer market will be held, as previously scheduled, from 02 to 05 June.
“ITA continues to watch, listen and learn about the industry’s changing business environment since it is our role to serve our members and the marketplace they represent,” ITA executive director Brian Casey said in making the announcement.
“We have learned that there is more pressure on furniture manufacturers to meet a shorter lead time with their new product introductions. This has placed greater pressure on our members to deliver product sooner – so it is incumbent upon ITA to find ways to better serve these changing needs for our members and their customers,” he added.
Showtime has traditionally been held the week after two important holidays in the United States – Thanksgiving for the winter event and Memorial Day for the spring. Casey said after careful analysis, ITA’s board of directors voted unanimously to move the dates to the week before Thanksgiving and the week before Memorial Day.
The date changes are also the result of ongoing discussions the association had with its own members.
“As we talked to ITA members, we learned that the former schedule was no longer meeting the current needs of many,” noted board president Ismail Arslan, who is also vice president of business development for De Leo Textiles. “While we knew it would be impossible to find dates that would satisfy everyone, we also felt we owed it to the industry to gather as many viewpoints as possible. The schedule reflects input we received from our members and representatives from all segments of the industry.”
In conjunction with the new dates, Showtime organisers have also revised the hours of operation for the temporary spaces in the Suites at Market Square. Beginning with the November event, market will continue to open Sunday at 10am, however, the temporary floor spaces will open Monday and Tuesday from 8am to 6pm; and, Wednesday from 8am to 4pm.
According to its organisers, Showtime offers the most comprehensive fabric, leather and trim presentations to manufacturers from across North America. ITA member companies host more than 800 buying companies during each event. Typical exhibitors schedule an average of 100+ appointments during the week, making the market a strategic and cost-effective venue for showing and viewing fabrics.
For more information, visit the event’s web site at: http://internationaltextilealliance.org/showtime/