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ZurcoraHome becomes a permanent virtual enterprise

 30 August 2020     HGO Staff 

LONDON, Ontario – ZucoraHome, one this country’s largest suppliers of extended warranties, service plans, mattress protectors and other home care products, has become a permanent virtual enterprise mainly as a result of the government stay-at-home orders issued as part of its response to the COVID-19 pandemic.

“Our goal is to enable our employees to continue to work from home while retaining flexible meeting spaces and ‘hot desks’ at our office facilities,” company president and chief executive officer Brad Geddes said in a statement.

Brad GeddesThe quarantine period of the pandemic combined with physical distancing measures has proved working independently outside of the office provides many advantages, the company said in announcing the transition. Surveys of employees (referred to as ‘Zucorians’) confirmed a strong desire for increased flexibility and more personalized solutions when it comes to deciding where to work.

“It may sound strange, but we’ve actually learned how to benefit from this pandemic,” said Geddes. “We’re not eliminating our brick-and-mortar facilities. We’re maintaining a physical presence so our employees can continue to connect with one another. Some things still need to be done on a face-to-face basis.”

The company’s manufacturing and distribution facility operates full-time with eight onsite personnel while the existing offices have been transformed into a “Strategy Centre”.

The majority of ZucoraHome’s 60 employees provide customer care services for approximately two million service plans on behalf of its 350 or so retail partners, which range from independent stores to regional and national chains such as Leon’s, Sleep Country, Hudson’s Bay and EQ3. Considering the countless online meetings and calls per day, the company’s cloud-based technology infrastructure and communication systems were developed for this type of working model.

ZucoraHome’s head office, warehouse and production facility in London, Ontario. The company has become a virtual enterprise for the majority of its 60-member workforce.“Transitioning to this forward-looking model also strengthens our corporate culture,” said Geddes. “We have always trusted Zucorians and now we’ve empowered them to shape their work so that they can achieve the best possible results. We also have an unrestrained opportunity to grow and scale our business by attracting the best possible candidates no matter where they live.”

According to ZucoraHome senior director of operations Michelle Mahovlich, transitioning to a virtual enterprise provides a better way to work. “For those of us with families and young children, this flexibility provides a great way to continue to collaborate with our colleagues while still ensuring we can meet the needs of our customers.”

She also noted that most offices in the company’s facility here have become meeting rooms and conference spaces for teams that require occasional face-to-face gatherings, while a new creative and video production studio is being built to support its social marketing and training activities.

ZucoraHome is also the sole Canadian distributor of the PureCare, the Arizona-based producer of mattress pads, pillows and other bedding accessories.

Related Story: ZucoraHome introduces virus blocking mattress protector

Related Story: ZucoraHome donates hand sanitizer to Habitat for Humanity

Related Story: ZucoraHome named finalist for London business award

Sealy Canada
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Home Goods and its accompanying newsletter - HGO This Week - covers the furniture, bedding, appliances, consumer electronics, accessories, lamps and lighting and floor coverings product sectors of the big ticket home goods market in Canada. HGO is also a forum for the dissemination of market research and hard-hitting articles on best practices for Canadian retailers.

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