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Zucora restructures leadership

 21 January 2019     HGO Staff 

LONDON, Ontario – Zucora Home has restructured its leadership team in a move designed to support a rapidly evolving market being fueled by changes in technology, lifestyle trends and shopping behaviours. It will also bolster the company’s priorities in terms of customer experience, service support and technological innovation as it expands its home service programs for furniture, appliances, bedding and home systems for both consumers and retailers.

“We have strategically positioned Zucora Home for the future by creating a more effective online framework that integrates our retail partners, today’s busy families’ and tomorrow’s digitally connected homes; while enhancing our highly personalised customer service and partner relationship model,” Brad Geddes, president and chief executive officer of Zucora Home, said in a statement.

“Customer service excellence has been a core operating principle at Zucora Home for decades and is a key component to our growth as Canada’s ‘smarter living’ company. The introduction of new Smarter Living programs and Smarter Home products complement our classic appliance, furniture, and mattress protection programs provided by our retail partners. It’s a very exciting time and we’re organising for continued growth and success,” he continued.

All are company veterans and include:

Ashleigh Geddes has been named senior director of partner programs by Zucora Home.Michelle Mahovlich has been named senior director of operations. She will manage Zucora’s ordering processes and fulfillment services for both retailers and consumers as well as product development and merchandise management for its Smarter Home solutions.

Mark Geddes has become senior director of business development and will lead both corporate and retail sales associate initiatives in support of the new Smarter Living programs.

Ashleigh Geddes has been promoted to senior director of partner programs and will provide Zucora’s independent retail partners with the support and services needed to ensure success using their classic protection programs for home furnishings.

Rebeca Lopez has assumed the role of director of customer success, leading a team that will continue to deliver highly personalised solutions to customers in solving their appliance, furniture or home systems problems.

To ensure retailers also receive the best possible service and support, Oksana Tchoutchman has assumed the newly created role of director of retailer solutions with a mandate to enhance the collaborative experience of the company’s retail partners.

As director of national sales, David Cohn will continue to support Zucora’s national network of sales agents who serve hundreds of independent retail partners as the company expands its presence in this market segment across the country.

David Cohn will continue as diretor of national sales for Zucora Home.Trevor Brimson will continue to lead the company’s technology evolution as director of digital transformation with the introduction of new services to meet both internal and external requirements.

As director of financial service, Magda Everett will continue to provide leadership for managing the company’s financial, reporting and risk management activities.

To ensure continued delivery of company products to retailers and consumers, Jim Brower will become director of production and logistics to lead its product and merchandise management teams.

As director of marketing and communications, Colleen Babenko will continue to lead her team with the development of innovative brand awareness and marketing initiatives that will emphasise Zucora Home’s leadership position in the Smarter Living space in Canada.

“These leadership adjustments will also support the national introduction of our Smarter Living plans and Smarter Home products in 2019,” Brad Geddes said.

Founded in 1979 as a small manufacturer of furniture protection products, Zucora Home currently administers some two million active protection plans and manages thousands of service requests every month from homeowners when their major appliances fail or their furniture becomes stained or accidentally damaged. It is also the Canadian distributor for the PureCare line of mattress protectors and pillows.


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