Zucora launching new protection programs at CFS
MISSISSAUGA, Ontario – Added-value resource Zucora will introduce two new protection programs and a number of new PureCare products for furniture and home furnishings retailers at the Canadian Furniture Show, which starts its three-day run at the International Centre here this coming Saturday morning.
Zucora Complete is a five-year protection and full replacement program providing extensive service coverage for fabric and leather upholstery, wood furniture and area rugs.
According to Brad Geddes, company president, this new program offers broad coverage for accidental stains and damage together with coverage of power motion components. Zucora Complete also includes a furniture maintenance care kit to help customers maintain their furnishings.
Zucora Standard is a new protection plan that provides five years of coverage for upholstered furniture to assist consumers with solving everyday accidental mishaps such as household food and beverage stains, accidental rips tears and burns and human or pet bodily fluids.
Responding to the consumers’ hot interest in cool sleep from temperature sensitive sleepers, Zucora will be introducing FRiO from PureCare – which is believed to be the industry’s first allergen proof, dust mite proof and waterproof mattress and pillow covers created with Rapid Chill cooling fibres designed to provide a cooler sleep environment.
“As the exclusive distributor of the fastest growing line of PureCare health and wellness sleep products, Zucora is committed to providing dealers with the finest hypoallergenic mattress and pillow covers, pillows and bedding products available,” Geddes said.
During CFS, Zucora will be showing in space 2583, which is located in Hall 2 of the International Centre.