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Who will be Canada’s best sales associate in 2020?

 14 January 2020     Michael J. Knell 

LONDON, Ontario – For the fourth consecutive year, the Retail Sales Professional Awards program will seek out this country’s best retail sales associates and sales managers working in Canadian furniture, mattress and major appliance (FMA) stores. The recipients will be introduced to the industry at the Summer 2020 edition of the Las Vegas Market, which will be held from 26 to 30 July.

Nominations will be accepted until 5pm Eastern time on Tuesday, 31 March 2020 via the program’s web site at

“By delivering exceptional customer experience and by building relationships that help to guide consumer’s buying decisions, sales professionals ensure that our industry continues to thrive in an ever-evolving marketplace,” said Brad Geddes, president and chief executive officer of ZucoraHome, the added-value product and service resource based here.

Click here to view Brad Geddes announcing the
launch of the 2020 RSP Awards program on

ZucoraHome will once again act as the presenting sponsor for the 2020 edition of the awards program in collaboration with Home Goods Online (HGO), the event’s communications sponsor. This year, the program will welcome three new supporting sponsors: the Las Vegas Market, Cantrex Nationwide and Mega Group.

Brad Geddes, CEO of ZucoraHome, the presenting sponsor of the RSP Awards, is seen here announcing that entries for 2020 edition are now open.“The RSP Awards will celebrate the outstanding achievement of sales professionals throughout Canada’s home furnishings industry. In addition to sales success, the RSP Awards are driven by peer-recognised achievement for delivering customer excellence by going ‘above and beyond’,” Geddes said.

The owners and senior management of all Canadian furniture, mattress and major appliance stores are invited to nominate members of their floor sales team for the award. At minimum, nominees must meet the following requirements:

  • He or she must be actively employed as a sales associate or sales manager in the retail sale of home furnishing products (furniture; appliances; electronics; bedding and related products) in Canada;
  • He or she must have a minimum of three years of direct sales experience with consumers;
  • He or she must consistently meet or exceed performance goals as confirmed by the candidate’s employer;
  • He or she must demonstrate a customer-focused approach with supported documentation;
  • He or she must have a record of mentoring and assisting other sales professionals as recognised by their peers; and,
  • He or she must be aware of the nomination; be willing to be considered for nomination, and if selected, be available to attend the presentation event; and be profiled by Home Goods Online.

In all, the judging panel will select one recipient from four regions across the country: the Atlantic Region (Nova Scotia, New Brunswick, Prince Edward Island and Newfoundland & Labrador); the Central Region (Quebec and Ontario); the Prairie Region (Alberta, Saskatchewan, Manitoba, Northwest Territories and Nunavut); and, the Pacific Region (British Columbia and The Yukon).

From these, the national award recipient will be chosen. In 2019, the national RSP Award honouree was Jennifer Nelson, sales manager at Leon’s Furniture in Medicine Hat, Alberta.

The members of this year’s judging panel will include: David Cohn, national sales director for ZucoraHome; John Power, general manager of sales and strategic development for Mega Group; Raffaele Laserra, assistant vice president of home furnishings for Cantrex Nationwide; and, Corrie-Ann Knell, HGO director of sales and marketing.

The recipients of this year’s RSP Award will receive a three-night, all-expense paid trip (including airfare, accommodation and meals) to Las Vegas. There they will be presented to the industry during an event to be held at the World Market Center during the summer edition of the Las Vegas Market. They will also have the opportunity to tour the market campus and meet people from across the industry.

Each recipient will also be profiled by HGO in a special section of the Merchandiser which will be published later this year.

For more information about the Retail Sales Professional Award – or to nominate a deserving retail FMA sales professional – visit its web site at

Related Story: Celebrating our best retail salespeople
Related Story: 2019 RSP honourees named

Cocoon by Sealy
This HGO article was written by:
Michael J. Knell
Michael J. Knell

Michael is the publisher and editor of Home Goods Online. A seasoned business journalist, he has researched and written about the furniture, mattress and major appliance industries in both Canada and the United States for the past three decades.

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Home Goods and its accompanying newsletter - HGO This Week - covers the furniture, bedding, appliances, consumer electronics, accessories, lamps and lighting and floor coverings product sectors of the big ticket home goods market in Canada. HGO is also a forum for the dissemination of market research and hard-hitting articles on best practices for Canadian retailers.

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