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Whirlpool launches app to aid autistic Canadians

 3 October 2022     HGO Staff 

TORONTO – Home appliance giant Whirlpool Canada has launched an app to help those suffering from autism and other neurological issues carry out everyday chores. The program was developed in collaboration with Magnusmode, a social enterprise specializing in helping autistic and neurodiverse people live normal lives through the use of technology.

The white goods specialist has launched ten new Home Care digital guides – called ‘Card Decks’ – in Magnusmode’s app, MagnusCards. October is also Autism Acceptance Month in Canada.

MagnusCards is a life skills library providing step-by-step instructions and visual cues for everyday tasks and experiences with collectible Card Decks. Using proven educational methods, every Card Deck is carefully crafted as a how-to guide for day-to-day tasks like brushing teeth, taking public transit, going grocery shopping, personal care, and much more. Whirlpool’s new Card Decks will be the first in the program’s Home Care category.

Whirlpool Canada and Magnusmode have launched ten Home Care digital guides, to help make domestic chores more accessible for autistic and neurodiverse people. (CNW Group/Whirlpool Canada LP)“We are thrilled to collaborate with Whirlpool brand to provide Home Care Card Decks for autistic and neurodiverse Canadians,” Nadia Hamilton, founder and president of Magnusmode, said in a statement. “Having support for daily living activities removes barriers to independence in the home, and empowers people to care for their personal space, their family, and themselves.”

As the pandemic exacerbated the need for virtual care for home-based skills, Magnusmode and Whirlpool worked to develop the Home Care Card Decks which break down and simplify kitchen and laundry tasks. The Card Decks cover practical life skills such as loading the dishwasher, how to store and organize food in the refrigerator, washing clothes in a washer, how to read laundry symbols, and more.

“MagnusCards provide the opportunity to show people that you can cook on the stove or do laundry, and do it successfully,” said Kathy, parent of a Magnusmode app user. “The collaboration between the Whirlpool brand and MagnusCards has made me feel that my daughter Rachel will be able to manage, she will have a good life and she will be able to do things because she can learn them.”

According to the Canadian Medical Association and National Autism Spectrum Disorder Surveillance System, between 1% and 2% of the Canadian population are on the autism spectrum, meaning these 10 Home Care Card Decks could provide the tools for hundreds of thousands of Canadians to live with greater independence.

“Whirlpool brand is committed to helping families thrive,” according to Janice Ryder, Whirlpool Canada’s senior manager of brand experience. “As the exclusive homecare sponsor of Magnusmode in Canada, we see this partnership as a natural fit for the brand, putting our brand purpose into action to serve Canadians better.”

MagnusCards by Magnusmode is available to download for free in the Apple App Store and Google Play. For more information, visit

Stearns & Foster
TempurPedic Canada
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Home Goods and its accompanying newsletter - HGO This Week - covers the furniture, bedding, appliances, consumer electronics, accessories, lamps and lighting and floor coverings product sectors of the big ticket home goods market in Canada. HGO is also a forum for the dissemination of market research and hard-hitting articles on best practices for Canadian retailers.

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