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West launches Aria

 29 April 2019     HGO Staff 

HANOVER, Ontario – Case goods specialist West Bros Furniture added yet another collection from designer Blake Tovin to its line-up at the recent spring edition of the High Point Market.

A contemporary bedroom collection, Aria offers what the company believes is a new level of sophistication with its soft geometric lines and modern elegance.

It was unveiled in the company’s brand-new showroom located in space 301 of 220 Elm.

Seen here in a graphite finish, Aria is the latest bedroom collection designed by Blake Tovin for West Bros Furniture.Made from white oak with soft edges and brushed bronze hardware, Aria offers a platform bed and multiple case pieces with dual functionality in luxurious finishes that enhance and beautify the lush wood grain.

“Blake is an innovationist in both in design and esthetic. He is about bringing furniture into people’s homes that is not only beautiful but timeless,” Paul West, owner and president of West Bros Furniture said in a statement. “He shares this common mission with us, which is to change people’s lives through design. With our production capabilities in design and production along with Blake’s creativity it has enabled us to deliver great value to our customers and retail partners.”

“West Bros has a long history of producing incredibly beautiful furniture collections,” added Samantha Mund, vice president of sales and customer service. “From the moment I started working at West Bros Furniture, I was blown away by the manufacturing capabilities and Paul West’s commitment to bringing Blake’s design ideas to life and creating collections that exceed quality standards throughout the industry.

“Blake Tovin is one of the most talented designers working today,” she continued. “We are thrilled to work with him on this latest collection and believe customers will not be disappointed with this new collection. Aria is both feminine and elegant with very creative storage solutions too.”

The company is also pleased to relocate into 220 Elm, which features a number of Canadian furniture manufacturers including Palliser and Huppé.

“We are thrilled to be part of 220 Elm. With its high caliber of design and manufacturing talent, its really the ‘go to’ in High Point and a destination for our customers,” Mund said, noting the space was conceptualised by Blake and will feature a more extensive array of West Bros Furniture’s complete line of bedroom, dining and workspace residential furniture.

The Aria bedroom collection will be available to retailers in the fall of 2019.

Stearns and Foster
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Home Goods and its accompanying newsletter - HGO This Week - covers the furniture, bedding, appliances, consumer electronics, accessories, lamps and lighting and floor coverings product sectors of the big ticket home goods market in Canada. HGO is also a forum for the dissemination of market research and hard-hitting articles on best practices for Canadian retailers.

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