Wayfair unveils Greyleigh
BOSTON – Pure-play e-commerce furnishings giant Wayfair has launched its own private label brand of furniture and home décor products that it will offer on both its U.S. and Canadian platforms. Called Greyleigh, the company described it has delivering sophisticated, sought-after looks and exceptional quality at disruptive prices.
“With Greyleigh, for the first time ever, discerning shoppers can access the same artisan-inspired furnishings and décor found in high-end galleries and showrooms without the mark-up associated with specialty retailers,” the company said in a statement.
Showcasing a timeless aesthetic and inspired by iconic global architecture, Greyleigh draws from a classic color palette and features a natural blend of industrial, French country and modern styles. Designs are complemented by mixed materials such as reclaimed wood, antiqued metal, top grain leather and Belgian linen. Each of the brand’s distinct pieces are as functional as they are beautiful.
“With Greyleigh, we are offering our customers an unprecedented opportunity to furnish their homes in a highly coveted, aspirational style at an attainable price point. We know shoppers are often inspired by the looks they see in showrooms and galleries but, ultimately come to Wayfair to bring their vision to life at a price they can comfortably afford,” Steve Oblak, Wayfair’s chief merchandising officer said.
“For this exclusive offering, we have thoughtfully sourced furnishings and décor that even the most design-oriented shoppers will appreciate. We look forward to delighting customers with yet another exciting and unparalleled way to shop for their homes,” he added.
The publicly-held retailer said that while browsing Greyleigh, site visitors will be invited to explore a gallery of vivid product images, precise measurements and product descriptions as well as reviews. “Customers can shop confidently knowing that the furniture and décor they choose will look outstanding in their homes,” the company said.
In all the collection features more than 2,000 pieces of furniture and décor for the living room, kitchen, dining room, bedroom, bathroom, as well as baby & kids and teen. The full collection can be found at www.wayfair.com/greyleigh.
In all, Wayfair said it offers a selection of more than 10 million items across a number of categories including furniture, mattresses, furnishings, home décor, home improvement and housewares. It also said it generated US$5.7 billion in net revenue for the twelve months ended 30 June 2018. Headquartered here, it employs more than 9,700 people throughout its operations in North America and Europe.
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