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Warm Hugs named BeautiTone colour of the year for 2022

 18 October 2021     HGO Staff 

BURFORD, Ontario – BeautiTone, the Canadian-made retail paint brand owned by Home Hardware, has named Warm Hugs (D43-0-1598) as its Colour of the Year for 2022. The hue is described as a mid-tone shade of red-pink with an influence of orange that offers hope and comfort in one exquisite hue.

Warm Hugs (D43-0-1598) is Canadian paint brand BeautiTone’s 2022 Colour of the Year. The brand is owned and sold by the member retailers of Home Hardware across the country.Warm Hugs is the comfort we’ve been missing – our longing for closeness and touch,” BeautiTone Paint and Home Products creative manager Darryl Allen said in a statement. “Our feelings about colour are often deeply personal and reflect our experiences and culture. While perceptions of colour can be subjective, colour has the power to enhance our lives and influence our emotions in a positive way. Using the right colours in our homes and spaces is essential to any project, big or small.”

Warm Hugs is part of the 2022 Colour Trends Palette which tells a story of recovery and healing, composed of comforting, nature-inspired tones thoughtfully designed to bring warmth and well-being back into everyday lives and is offered in all four of BeautiTone’s paint lines.

The palette features six colours in all that can be used to create beauty throughout the home – walls, furniture, floors, and accents.

The other colours include Beyond Beautiful (DR123-4), Sanctuary (DR112-3), Mirror Brown (FD055-0), Kup of Kindness (WB082-1), and Make a Wish (DR105-1).

The 2022 Colour Trends Palette is available exclusively through all three hardware banners operated by the St. Jacob’s, Ontario-based Home Hardware.

Stearns & Foster
Phoenix AMD
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Home Goods and its accompanying newsletter - HGO This Week - covers the furniture, bedding, appliances, consumer electronics, accessories, lamps and lighting and floor coverings product sectors of the big ticket home goods market in Canada. HGO is also a forum for the dissemination of market research and hard-hitting articles on best practices for Canadian retailers.

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