Walmart to carry Bloom
TORONTO – In another move designed to entrench its position as this country’s largest mattress retailer, Sleep Country Canada Holdings (SCC) has announced its Bloom mattress-in-a-box collection will now be offered on Walmart Canada’s web site.
"This unique partnership brings two retail powerhouses together with an increased focus on providing more Canadians with convenient access to a great night’s sleep,” the publicly-held parent of Sleep Country and Dormez-vous said in a statement announcing the arrangement.
Effective 14 March 2019, Walmart.ca will carry the Bloom mattress-in-a-box line-up.
“We are very excited to partner with Walmart on this great initiative. We are two very like-minded retailers focused on world class customer service, high quality products and a convenient purchase experience making the partnership a natural fit,” SCC chief business development officer Stewart Schaefer said. “Walmart has enormous reach within Canada with over 23 million visits to their web site every month and over 80% of Canadian households shopping at Walmart. We could not think of a better partner to help bring more Canadians a great night’s sleep with Bloom.”
He also noted that as the Canadian e-commerce industry continues to grow at an unprecedented rate, this partnership positions both retailers well to meet consumer demand. Both retailers are focused on providing consumers with convenient options that match their dynamic shopping habits. The dedicated Bloom storefront on Walmart.ca will help bolster Sleep Country Canada’s aggressive omnichannel offering, bringing together two leaders at the forefront of an ever-changing Canadian retail landscape.
This is the second retail alliance SCC has entered in recent weeks. In mid-February, its newly acquired direct-to-consumer e-commerce division, Endy Mattress, joined up with Urban Barn, the Vancouver-based furniture specialist and began selling its assortment from 37 of its 55 stores across the country.
“We are excited to expand our online offerings by partnering with Canada’s #1 sleep retailer with a dedicated Bloom storefront,” Walmart Canada chief merchandising officer Bertrand Loumaye added. “Sleep Country Canada and Dormez-vous are established Canadian retail leaders and we’re thrilled to provide Walmart.ca customers with a convenient way to take advantage of their high-quality affordable Bloom sleep solutions.”
Walmart.ca/bloom will feature the full Bloom collection of four mattresses in all sizes – Cloud, Air, Mist, and Earth – plus the Ploom pillows. The Bloom toppers and platform box will also be available.