The Summer Merchandiser is here!
BRIGHTON, Ontario – The Summer 2022 edition of the HGO Merchandiser may not be the largest issue in our history, but it may be one of the most interesting we have published in our 14-year history.
We begin with a look at the Summer 2022 edition of the Las Vegas Market. There are fewer Canadian furniture, décor and giftware resources exhibiting this time out than there have been in previous years, but these folks are ready and raring to go now that the world is, at least, starting to get used to life in world suffering from COVID-19. The 28 or so companies that have opened their showrooms in Sin City’s beautifully appointed World Market Center, aren’t expecting to see all that many Canadian retailers, but they’re anticipating those who do come, are coming with a purpose.
In many ways, social media has become the bogeyman for many independent retailers. Mastering Twitter, Facebook, YouTube and the rest has proven to be much more difficult than expected for many people throughout the industry. However, there is one who has become a star on TikTok, although we don’t think he set out to become one.
Ashley profiles Corey McMullan, who may be familiar to many people throughout the industry because of his term of service as a senior member of the management team at Cantrex Nationwide. For the past five years, he’s been working in his family’s appliance and mattress store in Smith Falls, Ontario. Looking for a new way to advertise his family’s retail business – McMullan Appliances & Mattress – and bring in customers, he launched a TikTok channel, broadcasting short videos ladened with both humour and information consumers find useful. It’s brought him a lot of business.
Speaking of successful retailers, in this issue we look at what sets Mattress Mattress – the sleep specialist with 17 stores in British Columbia, Alberta and Saskatchewan – apart from the competition. As HGO editor Michael Knell reports, founder and chief executive officer Eric Buchfink is someone who not only thinks about his business but has surrounded himself with a more than capable senior management team.
What sets there apart is a combination of how they operate the business, how they manage relationships with their employees and how they interact with the customer. Everything they do is designed to improve efficiencies and, ultimately, make money.
Indeed, MM has documented almost aspect of its business, covering topics such as wide ranging as Appearance is Everything; 21 Ways to Sleep Better; How to Buy Radio and TV; Sales Rep Visits (governing visits from each vendor’s sales representatives) to Buying Criteria and Corporate Expectations.
Last but not least, we take a look at Tepperman’s latest sustainability project. They invested $500,000 to install some 914 or so solar panels on the roof of their 70,000 square foot store in Kitchener, Ontario.
“Investing in our first renewable solar energy project is exciting. It aligns with our 10-year vision of helping to make our small region of the world a little better. We hope it inspires others to think about how we want our future to look and feel,” Tepperman told Home Goods Online, adding the return on investment for this project is about eight years.
We hope you find it interesting, inspiring and exciting.