The Brick’s holiday pop-up video cracks 1 million views
EDMONTON – A video featuring a free Christmas tree lot and a holiday surprise for a Fort McMurray family has been viewed over a million times on Facebook since being released by The Brick last Wednesday.
The video, which was shot in Fort McMurray on December 3, shows The Brick’s holiday pop-up tree lot – where hundreds of Christmas trees and wreaths were given away – as well as a surprise home delivery of Christmas presents to the Cruz family, who lost their home and possessions during the wildfires that roared through the northern Alberta community this past spring. The family is spending the Holiday Season in a temporary residence. A group of Brick employees surprised them with a gift card that will pay for all the new furniture to the installed in their new home, which is currently under construction.
The high-impact promoter also reported the video has been shared more than 6,300 times while Christmas tree recipients have taken to social media to show their decorated free trees inside their homes.
“We're overwhelmed with the response to our video and extremely pleased that we’ve been able put a smile on so many faces by telling this story,” Dave Freeman, the newly appointed president of The Brick said in a statement. “We wanted to do something for our friends and neighbours in Fort McMurray this Christmas to show them their community is behind them during a very difficult time. The community has truly come together to support one another and we’re happy we can be a part of that.”
The Brick, a division of Leon’s Furniture, operates two locations in Fort McMurray, one under The Brick banner and the other under United Furniture Warehouse.
Click here to see the video: www.youtube.com/watch?v=gNtsdiC91