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The Brick raises $10M for Children’s Miracle Network

 24 January 2022     HGO Staff 

EDMONTON – Since the beginning of its charitable partnership in 2014, The Brick has officially donated more than $10 million to the Children’s Miracle Network, a North American organization specialising in fundraising in support of children’s hospitals across Canada and the United States.

In a statement, the high-impact promoter said the Canadian branch of Children’s Miracle Network  (CMN) is dedicated to saving and improving the lives of children by raising funds to support exceptional medical care, the latest equipment, and revolutionary research for 14 children’s hospitals across the country.

Brickley Bear (seen here) was created by The Brick as part of its fundraising efforts for the Children’s Miracle Network, which receives 100% of the proceeds from its sales.The Brick’s fundraising campaign includes in-store donations, vendor donations, corporate donations, teddy-bear toss initiatives, and sales of Brickley Bear, a cuddly plush bear launched by retailer as a symbol of its philanthropic commitment to the Toronto-headquartered CMN and children across the country.

“This is great news for children’s health across Canada and a wonderful milestone for The Brick,” Dave Freeman, president of The Brick said. “I am extremely grateful to our Brick team for their enthusiasm and continued commitment to this important cause, and I’m especially thankful to our customers and vendor partners who have so generously supported The Brick and Children’s Miracle Network over the years. This milestone would not have been possible without their support.”

Since the partnership was established, The Brick has raised funds to help support critical treatments, research and provide healing environments for sick children. Despite some of the challenges in 2020 due to the COVID-19 pandemic, The Brick raised over $1.4 million for Canadian children’s hospitals in recent months. In 2020, the retailer was named CMN Canadian Corporate Partner of the Year.

“We are thrilled to acknowledge The Brick’s incredible milestone of $10 million raised for Canadian children’s hospitals,” said Mark Hierlihy, president and chief executive officer of Canada’s Children’s Hospital Foundations. “These funds are critical, as every dollar helps revolutionize research and improve treatments, create healing spaces for children and families, and helps hospitals provide the right care at the right place at the right time. We are grateful for the ongoing commitment from The Brick’s generous team and customers, and we look forward to our continuing partnership.” 

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