The Brick raises $1.4M for CMN
EDMONTON – The Brick, the high-impact promoter and wholly-owned subsidiary of Leon’s Furniture Limited (LFL), announced earlier this month that despite the challenges posed by the COVID-19 pandemic, it raised over $1.4 million in support of the Children’s Miracle Network (CMN) last year.
In a statement, the national chain noted it has been a proud partner of Children’s Miracle Network since 2014. In a normal year, The Brick’s robust fundraising campaign would include in-store initiatives and events such as Children’s Miracle Network Charity Day, Teddy Bear Toss events, and The Brick’s Annual Golf Tournament. However, due to the ongoing pandemic many activities were paused, and The Brick had to reimagine its fundraising strategy with COVID-19 health and safety in mind.
“I would like to thank our incredible customers for their continued support of our fundraising initiatives,” Dave Freeman, president of The Brick said. “Despite how hard the past year has been on so many Canadians – their lives, incomes and loved ones – our customers still came forward to help us improve the lives of children by giving to Children’s Miracle Network. We are very grateful and proud to serve them and their communities.”
As part of its 2020 campaign, The Brick held their first-ever virtual event: an online cooking class hosted by renowned chef David Rocco. The Cooking for the Kids event – sponsored by KitchenAid – saw participants from across Canada as well as a few from south of the border. The event raised $45,000 through registration fees and individual donations, with 100% of the funds being donated to CMN. In addition, The Brick raised another $422,000 for the charity through their annual Buy More, Save More, Give More retail campaign.
Based in Toronto, Children’s Miracle Network Foundation raises funds for some 13 pediatric-care hospitals across Canada including the Hospital for Sick Children, the B.C. Children’s Hospital, the Stollery Children’s Hospital in Edmonton and the Children’s Hospital of Manitoba.
Another event benefiting CMN that also adapted to the needs of the pandemic was The Brick Resolution Run. Held in conjunction with athletic gear supplier Running Room, the second annual event pivoted to become a virtual run this year. Racers could complete in either a 5K or 1K run in which they could compete at their own pace, at their own time, from any location of their choice, keeping with COVID-19 restrictions.
“Since entering this partnership in 2014, The Brick has been instrumental in raising funds for the latest equipment and medical research,” CMN president and chief executive officer Mark Hierlihy said. “2020 was a difficult year for us all, and The Brick associates triumphed against COVID-19 store closures to demonstrate their commitment to improve the lives of children, Brick by Brick.”
Freeman noted The Brick has raised over $9.6 million for children’s health over the past seven years and was recognized as CMN’s Corporate Partner of the Year in 2020. As part of its 50th anniversary celebration, the retailer has set a fundraising goal of $2.25 million for 2021.
For more information about The Brick’s community relations work, visit: http://csr.thebrick.com/. The retailer operates 209 corporate and franchise stores across the country and employs more than 5,000 people. It was acquired by Leon’s Furniture Limited in 2013.
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