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The Brick makes play for Sears warranty holders, employees

 3 November 2017     HGO Staff 

EDMONTON – The Brick has launched a new appliance service program for customers who are being negatively impacted by the impending closure of Sears Canada. It is also increasing its efforts to hire former employees of the troubled multi-channel retailer.

The high-impact promoter – one of two banners operated by Leon’s Furniture Limited – noted in a statement it enjoys relationships with all major appliance resources operating in the Canadian market and is ready to provide repair services to Sears Canada customers who may not be able to find them. As part of its ongoing liquidation process, Sears Canada announced it would no longer honour extended warranties on October 18.

To help offset the costs for servicing an appliance, The Brick is offering Sears Canada extended warranty holders a $100 gift card that can be used toward future purchases at any of its 200-plus location across the country. For those customers still covered under the one-year manufacturing warranty, The Brick is offering expedited servicing for most major brands at no cost to the consumer.

“An appliance is a major purchase for a customer and often they purchase an extended warranty because it offers peace of mind. With the current situation, some customers have been left in the cold,” Dave Freeman, president of The Brick, said in a statement. “We want to alleviate some of this customer frustration by providing an alternative for those who need to have their appliances serviced or repaired.”

Most industry observers agree The Brick is one the largest Canadian appliance retailers. It floor white goods on all of its brick and mortar stores – including The Brick Outlet – as well as online at It serves the builder and property management segment through its Midnorthern Appliances banner; while installation and repair services are provided by its Trans Global Service division across the country.

The Brick, which has been experiencing solid growth recently, is conducting job fairs nationally in markets with Sears store closures to help fill in approximately 300 open positions across the country.

“We have served the Canadian customer for over 47 years and we’ve been able to do so by listening to their unique and ongoing needs. As a proudly Canadian company, we are honoured to have the continued support of the market, and we are committed to serving our customers and doing what we can to help the industry as a whole,” Freeman said.

Sears Canada customers can call 1 (866) 331-0433 to book service calls or visit  for more information beginning next Monday (November 6, 2017).

Sears Canada employees interested in participating in the job fair can contact [email protected].

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Home Goods and its accompanying newsletter - HGO This Week - covers the furniture, bedding, appliances, consumer electronics, accessories, lamps and lighting and floor coverings product sectors of the big ticket home goods market in Canada. HGO is also a forum for the dissemination of market research and hard-hitting articles on best practices for Canadian retailers.

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