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Tepperman’s expands Sarnia store

 5 June 2017     Michael J. Knell 

SARNIA, Ontario – Tepperman’s Furniture has broken ground on a new free standing 40,000 square foot store that expected to open sometime early in 2018, to coincide with regional chain’s 25th anniversary of coming to this border city in southwestern Ontario.

Andrew Tepperman, third generation president of the family-owned furniture, mattress and major appliance retailer, told Home Goods Online the move was prompted by a number of factors. The lease on its current location in the Lambton Mall, where it has been located for the past 20 years, is set to expire.

Seen here at the ground breaking for Tepperman’s replacement store in Sarnia are: Gina Delicata, vice president of marketing and merchandising; Andrew Tepperman, president; Mark, the mascot; Noah Tepperman, secretary-treasurer; Bill Tepperman, chairman; Mike Horrobin, chief financial officer;; and, Masoud Negad, chief operating officer.“This is only the only market where we’re not able to have an in-store ‘Bargain Annex’ as the mall isn’t able to accommodate us,” Tepperman said. “Also, the customer pick-up area is not flexible and can only accommodate one pick-up at a time. Every other location has a CPU drive-through and we need to be prepared for buy online and pick-up in store.”

He also pointed out Sarnia is showing signs of growth as there have significant investments made in Lambton College, Bluewater Health as well in the local petro-chemical industry. “While I would consider a ‘B’ size market, it’s still viable for growth,” Tepperman said, adding it’s also a border city and “regardless of the negative U.S. rhetoric on trade, no individual politician will be able to destroy the U.S./Canada relationship.”

And to support the larger Sarnia store, Tepperman’s is also expanding its London distribution centre.

The current store covers 33,000 square feet. “This new location will provide space for a Bargain Annex, a larger warehouse (important when we introduce e-commerce) and enhanced customer pick-up,” Tepperman said.

Sarnia will also boast some of the features introduced when the company opened its new Kitchener store last summer, including the café and the kids’ play are and a free electric car charging station. “It will use the same model as we did in Kitchener but on a smaller scale,” Tepperman said.

An artist’s rendering of the new Tepperman’s Furniture store slated to open in Sarnia’s London Road Shopping Plaza in early 2018.The new store will be built in the new outdoor London Road Shopping Plaza, a new $10 million facility being developed by Lucror Investments, a local firm.

Noah Tepperman, the company’s secretary- treasurer (and brother to Andrew) told the Sarnia This Week the new location will provide the retailer will greater flexibility in terms of merchandising its product assortment.

“We did some really terrific things with the layout at the Lambton Mall location, but we really got to the point from a customer flow perspective in being able to show all of our merchandise the way we would like to, we kept running into the same obstacles based on where the walls were and you can’t do anything about that,” he said. “So having the flexibility to build a showroom the way we want to, over time the impact on the customer experience is really significant.”

The existing Lambton Mall store will remain open until the new location is operational.

In addition to Sarnia, Tepperman’s currently operates stores in four other southwestern Ontario cities including Windsor, Chatham, London and Kitchener.

Right now, Andrew Tepperman said the company isn’t in a hurry to add stores beyond the Sarnia replacement store. “We don’t have any specific target locations but are open to everything including acquisitions,” he said. “We want to grow but only when we can grow same store sales in all markets.”


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This HGO article was written by:
Michael J. Knell
Michael J. Knell

Michael is the publisher and editor of Home Goods Online. A seasoned business journalist, he has researched and written about the furniture, mattress and major appliance industries in both Canada and the United States for the past three decades.


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