contact HGO      +1 613.475.4704

 Home / Article: TSC partners with Raptors

TSC partners with Raptors

 8 February 2021     HGO Staff 

TORONTO – Temper Sealy Canada (TSC) has entered into a new partnership with the Toronto Raptors that will see it create a new limited-edition Cocoon by Sealy mattress inspired by the team’s new Icon jersey, which the company says embodies the Raptor, marked by the untamed North and worn by the proud.

“We are excited to announce our partnership with the 2019 NBA Champions the Toronto Raptors. Through this partnership we will continue to expand our reach connecting with millions of sports fans nationwide conveying the value of a great night’s sleep. We are proud to align our brand with the highly engaged Raptors fanbase and further the message of quality sleep,” TSC chief operating officer Monty Bagga said in a statement.

This limited-edition Cocoon by Sealy mattress is part of a new partnership between the bedding producer and the Toronto Raptors of the National Basketball Association.In making the announcement, the mattress specialist – a subsidiary of the U.S. based and publicly held Temper Sealy International – said it is passionate about creating products that deliver on the promise of a great night's sleep, giving back to the community and caring about the environment.

The limited-edition Cocoon by Sealy product will prominently display the North facing chevron from the Raptors Icon edition jersey on the cover. Inspired by the Raptors uniforms, which are comprised of recycled PET bottles, each cover is built with a performance fibre made from recycled materials. This fibre allows the company to recycle approximately 23 water bottles in the manufacturing of each limited-edition mattress and will further support the environment.

Sealy Canada’s use of recycled materials in their mattress demonstrates how the Raptors have helped inspire the products they offer our fans,” added Jordan Vader, vice president of global partnerships and retail for Maple Leaf Sports & Entertainment, the owners of the NBA franchise. “This truly exemplifies the importance of collaboration we often see from our partners when bringing creative and meaningful ideas to life.”


LVM Winter 2020
TempurPedic Canada
This HGO article was written by:
The HGO Merchandiser
Winter 2020
Winter 2020
Summer 2020
Summer 2020
Winter 2020
Winter 2020
Summer 2019
Summer 2019

 View all editions of The HGO Merchandiser.

  About HGO

Home Goods Online.ca and its accompanying newsletter - HGO This Week - covers the furniture, bedding, appliances, consumer electronics, accessories, lamps and lighting and floor coverings product sectors of the big ticket home goods market in Canada. HGO is also a forum for the dissemination of market research and hard-hitting articles on best practices for Canadian retailers.

  Contact Us
  Home Goods Online

Published by:
Windsor Bay Communications Inc.
P.O. Box 3023; 120 Ontario Street,
Brighton ON Canada K0K 1H0

Tel : 613.475.4704

Fax : 613.475.0829
Mail : contact us