Sunpan doubles HPM showroom
TORONTO – Contemporary furniture resource Sunpan will double the size of its High Point Market showroom in time for the Fall 2020 edition of the twice-yearly furniture trade event.
In a statement, the privately held company said the move is a result of its continued growth and the development and expansion of a new of categories, including bedroom and living. When completed, the space – which is located in Showplace, the modern-style edifice immediately opposite the International Home Furnishings Center – will cover some 40,000 square feet. Showplace is owned by International Market Centers (IMC).
“We started with IMC in 2004 with a temporary 800 square foot space. Over the years, we continued to grow our space, with our latest move to Showplace in 2014,” Sunpan president and chief executive officer Sundeep Bagga said. “This expansion is all about our customers’ experience. We want to increase our engagement with customers on an emotional level and expect them to make their decisions and complete their purchases later online.”
After seeing double digit growth over the past five years, Bagga says the expansion reflects the company’s confidence in both the industry and the High Point Market.
“There is always a crowd at Sunpan and we can’t wait to see what this excitement will bring in October. The newly expanded showroom will be one of the ‘do not miss’ spaces at the Fall 2020 High Point Market,” enthused Julie Messner, IMC senior vice president of furniture leasing. “Sunpan takes bold moves, not only with showroom space and location, but with product. Constantly improving on product development, they are setting the current trends that designers and retailers seek.”
The existing Sunpan showroom will remain open through the spring edition of the High Point Market, which is scheduled to run from 25 to 29 April. The renovations will take place during the summer in preparation for the anticipated October launch.
Mobile site revamped
In a related announcement and in keeping with a recent overhaul of its web site, Sunpan has launched a freshly optimised mobile site.
“We wanted to develop another tool for our customers to learn about our products and shop our extensive line of designs,” chief marketing officer Katherine Kalen explained. “Our mobile friendly site is just one step in the growing omni-channel shopping experience that will work cohesively with our on-going showroom expansions.”
The company has prioritised the user experience on digital platforms, resulting in enhanced functionalities which include retrievable account history, improved imagery and additional search and filter options.
With a third of web site visitors coming from mobile and tablet devices, Kalen said the company will continuously invest in its digital channels to make it easier to shop its products anywhere and anytime.