Summit will aid retailers build their e-commerce business
ORLANDO, Florida – Retailers specialising in products and services tied to the home, from hardware and houseware to furniture, mattresses and appliances are lagging woefully behind the giants of e-commerce such as Amazon and Wayfair. But, the organisers of the second annual Home Improvement eRetailer Summit are planning an event they believe will help brick and mortar store operators develop winning e-commerce strategies.
The event is being held at the Rosen Shingle Creek resort and conference centre here from September 13 to 15. It is being organised by a group led by Michael McLarney, the publisher and editor of Hardlines, an Internet-based news service for Canada’s hardware industry based in Toronto.
“This event will focus on helping the hardware and tools, home decor, paint, housewares, lawn and garden, furniture, outdoor living, and flooring sectors develop winning e-commerce strategies,” McLarney said in a statement. “For suppliers looking to build business with top eRetailers, the event will offer face-to-face private meetings between eRetail decision-makers and suppliers. For everybody, the eRetailer Summit will feature amazing networking and learning, all in an intimate, business-ready setting.”
Since Home Depot grew online sales 20% last year, McLarney believes there’s no reason why other brick and mortar retailers can’t up their game as well.
Expanding the summit’s reach to serve sectors ranging from housewares to household furniture is a reflection of the overwhelming dominance of online selling in every facet of the today’s shopping experience, he said, adding the event will focus on one of e-commerce’s largest challenges – delivery, whether it’s a small item the needs to be received in a timely fashion or to accommodate big ticket items.
“Having attended the first Home Improvement eRetailer Summit, I saw first-hand the value of getting together with both vendors and other online sellers face to face,” said Elizabeth Ragone, senior vice president of direct to consumer for Lenox, a leading seller of luxury tableware and gifts. “It was a valuable, business-building experience – one that I am happy to return to this year as one of the event’s keynote speakers.”
Along with a host of top e-commerce experts, this year’s speaker lineup will feature a powerful keynote by Alyssa Steele, e-Bay divisional merchandise manager for home and garden.
Retailers looking to understand the e-commerce space and vendors who wish to make real connections with leading e-retail decision makers will find this ground-breaking forum a way to meet, share ideas, and develop concrete strategies for growing online sales.
Home Goods Online is a media sponsor of the Home Improvement eRetailers Summit.