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Structube to build megastore

 9 May 2017     Michael J. Knell 

MONTEAL – Contempory furniture specialist Structube will build a 50,000 square foot new concept store here in its home base sometime during the fall of 2017, according to a report in Retail Insider.

If the concept proves successful, it could be rolled out to other Canadian markets.

Most of the privately-held retailer’s current locations measure in the 3,000 to 10,000 square foot range – which is considerable smaller than the new proposed Montreal megastore.

An artist’s rendering of the new 50,000 square foot concept store being opened by contemporary specialist Structube in its home base of Montreal later this year.Retail Insider reports the facility will floor Structube’s entire product offerings and will feature digital signage, self-serve kiosks and a large customer pick-up area.

The new store concept will epitomise our recent pivot to low, low prices by creating a new, large and inviting store experience for modern, contemporary furniture at the lowest possible prices,” marketing director Tony Trew was quoted as saying. “We hope to finally give Canadians an alternative ‘go-to-store’ for stylish and affordable furniture and accessories.”

The new flagship will be located at 5620 Boul Métropolitain E – at the northern end of the Island of Montreal.

Structube will also open four other stores in Canada this year. Two will be in the Ontario cities of Ajax and Ottawa while the other two will be in Edmonton and Calgary. When open, Structube will have 57 locations the country and says that it plans to eventually operate about 85 stores by opening approximately 10 per year.

Family-owned Structube was founded in 1974. The company originally specialised in tubular retail clothing racks. Its name Structube is derived from an abbreviation of the French term ‘structures tubulaires’. It opened its first home furnishings store here in 1980, expanding into multiple Quebec locations before entering the Ontario market, followed by Alberta, Manitoba and Nova Scotia.

Structube's contemporary style furniture ranges from rustic wood and mid-century to sleek lacquer and glass, with both pre-assembled and easy-to-assemble products. The company targets young professionals, condominium dwellers and small businesses.

Related Story:  Structube enters Vancouver
Related Story: Structube enters U.S. market

This HGO article was written by:
Michael J. Knell
Michael J. Knell

Michael is the publisher and editor of Home Goods Online. A seasoned business journalist, he has researched and written about the furniture, mattress and major appliance industries in both Canada and the United States for the past three decades.

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