Structube opens Hamilton megastore
MONTREAL – Contemporary furnishings and accessory retailer Stuctube opened its second mega-store in a Hamilton-area power centre in mid-April, part of an aggressive expansion plan that could see the privately-held family business open as many as 11 stores before the year is out.
Located in the Meadowlands Power Centre in the Hamilton suburb of Ancaster, its spans some 18,000 square feet and is much larger than its more typical urban stores which are between 3,000 and 10,000 square feet in size.
In a statement, company officials said they were emboldened by the success of their first mega-store, a 50,000 square foot unit that opened in Montreal last fall and say several more of them will be unveiled over the coming months.
“The response has been overwhelming,” Matthew Fischel, director of product development and sourcing told Retail Insider, noting consumers have been very receptive to the expansive selection offered in the mega-store.
Senior management also said the larger format is better able to feature Structube’s entire product offering as well as feature amenities such as a customer pick-up area, self-serve kiosks and digital signage. However, new large format stores will probably be in the 20,000 to 30,000 square foot range and be located in suburban areas while urban stores will be smaller.
The product mix in the smaller urban store will reflect the needs of consumers living in higher-density areas and won’t carry larger furniture items.
“The new store concept will epitomise our recent pivot to low, low prices by creating a new, large and inviting store experience for modern, contemporary furniture at the lowest possible prices,” Structube marketing director Tony Trew recently told Retail Insider.
“Hamilton was the natural choice when it came to finding the right location for our first Ontario megastore,” he said in a statement marking the store’s grand opening. “The city has a palpable energy and has experienced tremendous growth and development in recent years. We’re excited to see how Structube will play into Hamilton’s community narrative.”
The next mega-store is set for suburban Quebec City, although the timing of its opening wasn’t announcement.
Founded in 1974, Structube currently has 62 stores in all across the country. To date this year, it has opened five stores and said it plans to open at least six more before the end of the year. Its network spans coast-to-coast from British Columbia to the Maritimes, with a mix of downtown and suburban stores depending on the market.