Stranix named Marshall GM
TORONTO – Following its recent acquisition of Marshall Mattress, the Flex Bedding Group has named industry veteran Valerie Stranix general manager for the high-end Canadian bedding brand. In the newly created position, she will have overall responsibility for all operations and sales of the Marshall brand and will continue to serve as an in-country resource for sister brands Vispring, E.S. Kluft and Aireloom.
In a statement, the Madrid, Spain-based company noted the appointment also makes Stranix one of few women executives leading a mattress manufacturer anywhere in the world while pointing out she is widely considered to be one of the most knowledgeable and effective bedding sales leaders in Canada.
Stranix joined the Flex Group three years ago as sales director for the group’s three luxury brands: Kluft, Vispring and Aireloom.
With more than 23 years’ experience in the bedding industry, Stranix has held a number of executive roles with some of the industry’s leading brands, including Spring Air Canada, Natura/Sommex and has served on the board of trustees for the International Sleep Products Association.
Stranix reports to Alain Rauh, international director of the Flex Bedding Group.
“Valerie has the two fundamental requirements for the job – an extensive knowledge of the Canadian market and a deep understanding of premium bedding,” Rauh said. “She will be instrumental in expanding the Marshall business, building on its heritage and uniqueness. With a factory in Toronto and Valerie’s leadership, we are look forward to becoming a stronger player in Canada and consolidating the overall group business with our premium brands.”
As general manager, Stranix will manage all of Marshall’s day-to-day operations – including sales, marketing, and finance.
“We’re looking forward to growing Marshall’s footprint beyond the North American marketplace and to taking a more global approach under the Flex Group ownership. Our new structure will give Marshall a larger platform and help broaden our audience,” Stranix said.
Sharan Anisman and Brad Warner, whose family has owned and managed Marshall since 1965, will remain with the company during the transition process. Eric Warner will remain with the company as marketing director.
Marshall Mattress was founded in 1900 by machinist and engineer James Marshall and is best known for its handcrafted luxury pocket coil mattress collections. Marshall invented and patented the original Marshall Pocket Coil, the first independent spring system designed to provide a unique, optimum, comfort and support environment for sleep. The company pairs luxurious materials with new technologies and quality manufacturing. Its product assortment is sold at retailers throughout Canada such as Hudson’s Bay, Decorium and Art Shoppe. They are also featured at several boutique hotels in North America.
Founded in 1912, the Flex Group is comprised of nine manufacturing companies with a total of 12 production centers, three retail chains and 115 showrooms in seven countries. It produces more than one million mattresses annually and has revenue of more than $400 million.
Related Story: Flex Group buys Marshall
Related Story: Marshall to launch new pocket coil system at LVM
Related Story: Marshall to launch foam free mattress at summer LVM
Related Story: Marshall to release photo book