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Steelcase gets into home

 25 September 2017     HGO Staff 

GRAND RAPIDS, Michigan – Office and contract furniture powerhouse Steelcase has branched out into the home furniture market by becoming the distributor of Mitchell Gold + Bob Williams, the high-end furnishings brand known for its focus on comfort and timeless designs in both the U.S. and Canada.

In a statement, Steelcase said the Mitchell Gold + Bob Williams collection will augment its portfolio of office furniture, technology and architecture. Product availability is expected in November.

“We were drawn to the Mitchell Gold + Bob Williams vision of creating comfortable and stylish home furnishings, which can now translate into inspiring, informal work environments,” said Allan Smith, vice president of global marketing at Steelcase. “We are excited about the convenience this relationship brings to architects, designers and clients as they create the kinds of places where people can unleash their best thinking, collaborate more comfortably and work in a variety of informal postures.”

Steelcase headquarters its Canadian operations in Calgary.

Based in Taylorsville, North Carolina, Mitchell Gold + Bob Williams is an internationally acclaimed home furnishings luxury brand offering upholstery, case goods, lighting, rugs and accessories designed to make people comfortable.

The company sells its products in a growing chain of Mitchell Gold + Bob Williams Signature stores, national specialty retailers and fine independent home furnishings retailers nationwide, as well as through its website and from its catalogue. Its product assortment is manufactured in the United States and the company is committed to environmental best practices to ensure a sustainable planet.

“Collaborative workspaces are among the most important trends making work life more engaging, effective and comfortable,” said Mitchell Gold, CEO and co-founder of Mitchell Gold + Bob Williams. “Our partnership will allow Steelcase to do this better than anyone else.”

In Canada, Mitchell Gold + Bob Williams operates a free standing store in Montreal as well as an in-store gallery at Toronto’s Elte Market. Their assortment is also carried by Gallery 1 in Halifax; Hayward’s Interiors Plus in St. John’s, Newfoundland; and Once a Tree Furniture in Vancouver.

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Home Goods and its accompanying newsletter - HGO This Week - covers the furniture, bedding, appliances, consumer electronics, accessories, lamps and lighting and floor coverings product sectors of the big ticket home goods market in Canada. HGO is also a forum for the dissemination of market research and hard-hitting articles on best practices for Canadian retailers.

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