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South Shore to meet buyers virtually for fall HPM

 16 September 2021     HGO Staff 

SAINTE-CROIX, Quebec – Ready-to-assemble specialist South Shore Furniture will meet buyers virtually for the upcoming fall edition of the High Point Market, which will begin its usual five-day run beginning October 16.

The privately held manufacturer will not be on hand to welcome buyers in person at its showroom in High Point’s Commerce & Design building, opting to offer virtual meetings, something it has done since the start of the COVID-19 pandemic.

In a statement, the company said buyers can choose the timing they prefer when planning a meeting with its team members, adding it made this decision to ensure everyone’s safety and to comply with the health and travel regulations in place, and because the team is based in Canada.

“Keeping in touch with our partners is crucial to us, and in-person shows are the perfect opportunity to do so. We are hoping to open our showroom in the future, but since the current situation does not allow it, we will be ready to meet buyers virtually once again,” said Nicole Basenach, South Shore vice president of consumer experience.

Made in rattan, the Balka queen-size headboard from South Shore will add a bohemian look and zen atmosphere to any bedroom and can be easily fixed to the wall. New product introductions in all categories will be presented in a virtual tour of the company’s temporary showroom that has been set up at its head office here.

“We are very happy to present our latest new products virtually – items that are already in stock or will be in the coming months. Visitors can expect to see several new collections for adults’ and children’s bedrooms, along with a new category – kitchen islands – and our new range of furniture and accessories designed for outdoor living. All products are designed and thought out so they can be sent to consumers in small packages,” said South Shore category manager Jean-François Toulouse.

Although South Shore did not attend the last two editions of High Point Market, the company has continued to support retailers who are experiencing supply chain disruptions. Its top priority is ensuring that it continues to supply retailers with locally made products. With three factories in North America and strong e-commerce expertise, South Shore has carved out a position of choice among retailers who are keen to reduce their dependence on imported products and wish to improve their online positioning.

Buyers wishing to make an appointment with the South Shore team can do so by contacting their account manager or writing directly to When scheduling an appointment, they can also sign up to receive the digital buyer’s guide, which unveils trends and provides access to a virtual showroom tour.

Approximately 85 Canadian furniture and furnishing resources have permanent showrooms in one of the 180 or so buildings that make up the High Point Market. However, at press time it wasn’t known how many will open for the fall edition of the twice-yearly furniture trade event. 

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