South Hill’s new home
Most furniture retailers merchandise their floors. But not the principals of South Hill Home. They prefer curated. Indeed, the company’s new home on the corner of Dupont Street and Davenport Road – at the top of one of Toronto’s toniest design districts – simply sparkles with a combination of classic ideas and modern elements that reinforces its burgeoning reputation as one of the city’s leading purveyors of high-end, luxury furniture and furnishings.
Established in 2004, South Hill Home is lead by a team of three: Sandra De Luca, Nella De Luca and Paul Harper.
According to the retailer’s web site (www.SouthHillHome.com), Harper manages all the creative elements from product sourcing to showroom displays. A 25-year veteran of Canada’s design community, he worked at Gluckstein Design and Joan Eiley – a high-end furniture and accessory trade showroom that specialised in serving the design community until its founder retired about a decade ago – before launching South Hill Home.
Nella De Luca is the operations and logistics manager while the third principal, Sandra De Luca, focuses works with design firms and purchasing agents on contract and special projects.
Three time larger – although almost door to – it’s original showroom, the new multi-level South Hill Home covers about 13,000 square feet of floor space.
According to Richard Bertrand, director of marketing, the need for additional space was driven by the company’s growth. “We have a greater number of collections, therefore, a greater need for the space to curate them,” he explains. “We also need to enhance the shopper experience, conveying the luxury culture of all our highly coveted collections.”
South Hill’s niche goes beyond being simply a purveyor of high-end furniture to the interior design and architectural community. “We are committed to carrying uniquely designed and impeccably crafted pieces that combine classis ideas and modern elements,” is how Bertrand describes their merchandising philosophy. “It’s about timeless design and contemporary elegance. At South Hill Home, we strive to bring to Toronto world-renowned and unique home furnishings that simply have not been available in the Greater Toronto Area until now.”
Product is sourced from around the world: the United States, France, Italy and the United Kingdom are all represented on the floor as the company focuses on three categories: lighting, accessories and furniture (with an emphasis on dining, home office, living room, occasional and bedroom, but not mattresses).