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Sleep Country sets reopen plan

 14 May 2020     HGO Staff 

TORONTO – Sleep Country Canada Holdings (SCC) will re-open some 165 of its Sleep Country and Dormez-vous locations from coast-to-coast over the next two weeks, the publicly held mattress specialist announced this past Tuesday, adding it plans to do so  “in a safe and socially responsible way.”

Several the company’s stores in Quebec (outside the Greater Montreal Region), Saskatchewan and Manitoba opened this past Monday (11 May 2020). Once the first set of stores are again operational, SCC said it will open the balance of 276 stores in accordance with provincial guidelines.

SCC said it will introduce enhanced health and safety protocols as it re-opens its brick-and-mortar network. For example, it will provide disposable mattress and pillow protectors to every customer who tests products displayed in the floor. It also noted its stores are naturally a low traffic environment meaning it is able to enforce proper physical distancing measures while providing a comfortable shopping experience.

Sleep Country Canada began re-opening 165 of its 276 stores across the country this past Monday.Over the past several years, SCC has evolved into an omni-channel retailer that enables the customer to shop its assortment when, where and how she chooses. It recently launched the Sleep Expert Chat program, which connects customers with a member of its staff with by phone or online to help her find the product that best meets her needs.

SCC is also reinstating its White Glove Delivery service with enhanced hygiene and safety protocols. Customers will be able to select this service or opt for contactless delivery right to their door.

“We are looking forward to welcoming Canadians back into our retail stores and delivering on our promise to help match customers to their best sleep. Now more than ever, we know that getting a good night’s sleep is important for both our physical and mental well-being,” SCC chief executive officer Dave Friesema said in a statement.

“As an omni-channel retailer, we are committed to offering an exceptional customer experience for buying sleep products whether that is online or in-store,” he continued, adding, “Our national footprint of stores in communities both large and small helps keep Sleep Country connected to the sleep needs of all Canadians and we are pleased to offer a safe and healthy environment for Canadians to shop.” 

Health and safety protocols
SCC has implemented several new operational processes to complement the traditional customer experience, including: 

  • Floor Decals: to provide physical distancing guidance within the stores;
  • Store Signage: to reinforce physical distancing measures and practices posted in windows and throughout the store;
  • Cleaning Stations: to provide hand sanitizer for customers and employees throughout the store;
  • Disposable Pillow Protectors: these will be mandatory and provide a protective barrier between customers and the product being tested and during trials
  • Disposable Mattress Protectors: these will also be mandatory and provide a protective barrier between customers and product being tested and during trials; and,
  • Frequent Disinfection: to provide hard surface cleaning and disinfectant. Staff will spray and wipe down all hard surfaces including countertops, PIN pads, work areas, common display and customer trial areas after each customer interaction. 

On its web site, the SCC indicates it plans to have its stores on Vancouver and throughout the interior of British Columbia open on 16 May, following the opening of its stores in the Greater Vancouver Area on 14 May, which see the opening of its stores in Alberta. New Brunswick is expected to open 19 May, followed by Nova Scotia on 20 May and Prince Edward Island on 22 May.

The company is forecasting its stores in Montreal to open on 25 May. As of press time, the only province without a forecasted opening date was Ontario. 

Related Story: Pandemic lowers Q1 earnings for Sleep Country

Related Story: COVID closures continue


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