Sleep Country opens in Windsor, adds two units in GTA
WINDSOR, Ontario – Sleep Country Canada Holdings (SCC), this country’s largest retail mattress specialist, added four new units to its store count despite the restrictions imposed as the provincial economy begins to re-open in the wake of the COVID-19 pandemic, including the first brick-and-mortar stores in this industrial southwestern Ontario city.
One of the two new Windsor units – located at 4388 Walker Road – opened last Friday (03 July 2020) and the second will open this coming Thursday at 35 Amy Croft Drive.
“The Windsor market is a brand new satellite market that we have had an eye on for over 10 years and we are very excited to be finally opening with two great locations to serve our customers,” SCC chief business development officer Stewart Schaefer said in a statement. “The original plan was to open this market at the beginning of Q2 (01 April 2020), but we were delayed due to COVID-19. The majority of the build-out costs for the Windsor stores were incurred in Quarter 1 fiscal 2020, prior to COVID.
“With the economy re-opening and the fact that our teams are ready and willing to serve our customers during the busy summer months, the time was right to open these stores,” he continued. “The city is experiencing tremendous growth and this is an important step and opportunity for us to play a role in the Canadian and provincial economic recovery and job creation as well as bring our trusted expertise, diverse product offering and personalized in-store retail experience to the residents of Windsor.”
Sleep Country marked its entrance into Windsor by donating a selection of mattresses, bed frames, pillows and bedding accessories including mattress protectors, pillow protectors, sheet sets and weighted blankets to the Welcome Centre Shelter for Women and Families. In the announcement, the publicly held retailer said the donation is a continuation of its ongoing commitment to assist organizations with safe and comfortable sleeping arrangements. The aid will support numerous families seeking safe emergency shelter and resources as a result of homelessness, violence and poverty.
“Sleep Country's very generous support was an urgent need for us and we’re glad they share our view that a comfortable night’s sleep can make a world of difference for the women and families we support,” said Lady Laforet, executive director of the Welcome Centre Shelter.
Meanwhile, SCC opened a standalone store last Friday in the Toronto suburb of North York at CF Shops at Don Mills, 30 Karl Fraser Road. This Thursday, it will add a 12th shopping centre location at CF Markville in Markham.
“With the GTA safely resuming retail operations as part of its Phase Two reopening, this is an exciting time for us to introduce our two new locations conveniently located in the growing North York and Markham residential areas,” Schaefer said. “The majority of the build-out costs for these two new GTA stores were incurred in Quarter 1 fiscal 2020, prior to COVID-19. With the economy re-opening and the fact that we are incurring lease costs, we felt it prudent to open these stores now.”
SCC also noted all four new locations feature enhanced health and safety protocols to offer a safe shopping experience including:
- Floor Decals – To provide physical distancing guidance within the stores.
- Store Signage – To reinforce physical distancing measures and practices posted in windows and throughout the store.
- Cleaning Stations – To provide hand sanitizer for customers and employees throughout the store.
- Disposable Pillow and Mattress Protectors – Mandatory to provide a protective barrier between customers and product testing.
- Frequent Disinfection – To provide hard surface cleaning and disinfection of all hard surfaces including countertops, PIN pads, work areas, common display and customer trial areas.
The addition of these four units brings SCC national store count to 280, including some 61 locations flying the Dormez-Vous? banner in Quebec. It also operates 17 distribution centres across the country.
Related Story: Pandemic lowers Q1 earnings for Sleep Country