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Sleep Country Express opens in 10 Walmart locations

 15 November 2021     HGO Staff 

TORONTO – Sleep Country Canada Holdings (SCC) has announced the opening of seven Sleep Country Express mini-stores at seven Walmart Canada locations across Ontario, spanning from Windsor to Ottawa. At the same time, three Dormez-vous Express mini-stores have opened at three Walmart locations in the greater Montreal region of Quebec.

In a statement, the publicly held sleep specialist said the “innovative new concept stores signal the expansion of the company’s sleep ecosystem and its licensee relationship with Walmart Canada, demonstrating its ongoing commitment to broadening its customer reach and driving growth through channel innovation and strategic partnerships with the world’s top brands that have exceptional customer experiences.”

At press time, three of the seven express locations were open – those in Mississauga, Milton and Aurora – with Kitchener-Waterloo set to open later this week. The three remaining Ontario locations in Windsor, Ancaster and Kanata are set to open by early December.

The Dormez-vous Express locations located within the Walmart stores in Brossard, Kirkland and Saint-Bruno-de-Montarville all opened on Remembrance Day.

Each Sleep Country/Dormez-vous Express location has an average footprint of 500 square feet and offers cash-and-carry products and traditional mattresses delivered with the company’s white glove service. A curated assortment of products, from its leading bed-in-a-box selection to sheets, pillows and headboards, as well as eight or nine traditional mattresses for customers to experience on-site, will be available at each location. Each location will be staffed by the brand’s trained associates, who will bring their knowledge and experience to Walmart Canada customers.

“We’re excited to launch our new Sleep Country Express stores within Walmart Canada stores as part of our ongoing mission to help more Canadians awaken to the power of sleep,” SCC president Stewart Schaefer said. “We’re continuously innovating our retail strategy with the goal to provide more customers convenient access to premier and transformative sleep brands and products that encourage healthy sleep habits and overall wellness.”

“Our partnership with Sleep Country and the exclusive addition of Sleep Country Express stores within our Walmart Canada stores provides tremendous benefits to our customers seeking quality, affordable products that can transform their lives and help them live better,” added Sam Hamam, senior director/licensees for Walmart Canada. “This new expansion strengthens our retail offering and in-store experience reinforcing our commitment to the well-being of all Canadians.”

In Ontario, the new Sleep Country Express mini stores can be found at the following Walmart Canada locations:

  • Aurora Walmart, 135 First Commerce Dr.
  • Milton Walmart, 1280 Steeles Ave. E.
  • Mississauga-Heartland Walmart, 800 Matheson Blvd. W.
  • Kitchener-Waterloo Walmart, 100 The Boardwalk
  • Windsor East Walmart, 7100 Tecumseh Rd E.
  • Ancaster Walmart, 1051 Garner Rd. W.
  • Kanata South Walmart, 5357 Fernbank Rd.

In Quebec, the new Dormez-vous Express mini-stores can be found at the following Walmart Canada locations:

  • Brossard Walmart, 9000 Blvd Leduc
  • Kirkland Walmart, 17000 Rte Transcanadienne
  • Saint-Bruno-de-Montarville Walmart, 1475 Boul Saint Bruno

Related Story: SCC expands at Walmart, adds Casper to assortment

Related Story: Sleep Country buys Hush

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