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Simmons Canada names new VP sales

 2 November 2013      

TORONTO (01 November 2013) – Bedding producer Simmons Canada has named industry veteran Eric Besner as vice president of sales.

His appointment was effective October 21. He succeeds Rob Vickers who left the company a few months ago.

Eric Besner
Eric Besner
In a statement, Simmons Canada said Besner is a 21-year bedding industry veteran who most recently served as vice president of sales and marketing at Louisville Bedding Company, a producer of mattress pads, pillows and other sleep accessories based in Louisville, Kentucky. He also has a long tenure at Pacific Coast Feather.

“I am very excited about the challenges that await me and look forward to working with our team to build stronger connections with both consumers and retailers,” said Besner, who will be based out of the company’s head officer here.

In his new role, Besner will be responsible for the development and implementation of Simmons Canada’s selling strategies and will oversee the management of the company’s sales force.

 “Eric understands our industry and the needs of our customers which makes him a great fit for the team and organization,” said John Stasiw, president of Simmons Canada.

A wholly-owned subsidiary of Simmons Bedding Company in Atlanta, Simmons Canada has sales offices and manufacturing facilities in British Columbia, Ontario and Quebec.


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