Sico picks Cast Iron as its 2018 colour of the year
LONGUEUIL, Quebec – Sico, the Canadian paint brand has chosen what it describes as “a sophisticated, stunning and unexpected neutral” as its Colour of the Year for 2018: Cast Iron (6173-83), challenging consumers to “go darker with this deep, grounding black hue that offers a respite from life’s worries.”
In a statement, the company said its colour experts believe black paint often highlights a perfect mix of modern yet timeless sophistication while offering flexibility in design that is often overlooked. “Similar to your favourite black handbag, Cast Iron pairs beautifully with almost any design style,” the company said.
“Cast Iron is a perfect choice for do-it-yourselfers (DIY-ers) who crave a grounded room that is enveloped in comfort and coziness, beginning with their paint colour selection,” said Mylène Gévry, senior marketing manager for the Sico paint brand by PPG. “This colour is hard to ignore and provides a certain grandeur or simplicity to a space because of its flexibility.”
While black commands attention on its own, Sico colour experts recommend pairing it with a variety of other tones. Layer this deep, rich midnight hue with a variety of trending softer neutrals, such as the new “millennial pink” called Vanilla Orchid (6188-21), a nutmeg-tone like Roma Antiqua (6231-63), a brown-grey like Flawless Grey (6212-31) or a warm white like Zen (6222-11) for a tranquil and minimal look.
To make a dramatic statement, they suggest pairing Cast Iron with a dark burgundy like Venetian Wine (6082-85); a mid-tone grey like Industrial Grey (6212-52); a soft beige like Gobi Dunes (6194-42); or, an off-white like Ground Coriander (6218-21). Combined with brass or gold accents, this colour palette will give the appearance of elegance and luxury.
The colour was unanimously selected by PPG Industry’s – Sico’s Ohio-based parent company – more than 20 global colour stylists, who specialise in industries that include consumer electronics, architectural, automotive and aerospace. These experts study consumer insights, building material trends, décor trends and more to select a colour forecast that resonates and is reflective of current consumer attitudes.
“Sico paint’s Cast Iron colour perfectly complements the various trending black building materials and home accessories that we’re seeing in the marketplace. From timeless black windows to matte black kitchen appliances, this hue will fit in perfectly with modern or traditional design elements,” Gévry noted.
“Black is often overlooked and underappreciated when choosing paint colours for the home, but its ability to refine, subdue and add strength to a space makes it a perfect choice,” said Misty Yeomans, colour marketing manager for Sico. “It brings solace and a peacefulness to any space, creating a haven in which to retreat from our always-connected, high-pressure society. Its versatility in pairing with other colours adds to its allure in home decorating.”
To view the Sico paint brand’s 2018 Colour of the Year, get design inspiration from top home decor bloggers, and use a leading-edge virtual painting tool to try colours in a photo of your own rooms, visit www.sico.ca.