Sherwin-Williams unveils 2019 Colour of the Year: Cavern Clay
CLEVELAND – Cavern Clay (SW 7701) has been named Sherwin-Williams’ Colour of the Year for 2019, describing it as a warm terracotta colour with ancient, elemental roots. It’s also a nod to mid-century modern style but with the soul of the American Southwest, which together create the desert modern aesthetic.
“We believe 2019 will be a renaissance of the 1970s – with a twist. In the coming year, we will embrace our pioneering spirits and artisan ingenuity,” Sue Wadden, director of color marketing for Sherwin-Williams, said in a statement. “Cavern Clay embodies renewal, simplicity and free-spirited, bohemian flair.”
Cavern Clay is a part of the Wanderer color journal announced earlier this year in Sherwin-Williams’ 2019 Colormix Color Forecast and is a perfect choice for both residential and commercial settings.
A new element for the home
This warm, earthy hue is both casual and refined. It can be the backdrop of a playful, welcoming dining room or kitchen when paired with bright tiles, warm stone and sculptural greenery. Complementary materials include leather, simple woodgrains and indigenous cacti in contemporary, sleek gardening planters.
“Cavern Clay is an easy way to bring the warmth of the outdoors in. Envision beaches, canyons and deserts, and sun-washed late summer afternoons – all of this embodied in one colour,” says Wadden.
It pairs well with other casual, balanced neutrals such as a warm gray or deep brown. Combined with Moth Wing (SW 9174) or Dark Clove (SW 9183), Cavern Clay evokes a carefree yet sophisticated aesthetic. Alternatively, consider a refreshed version of the popular ‘70s earth tone combinations by pairing Cavern Clay with a dusty denim blue, such as Distance (SW 6243) or even a fresh avocado, such as Haven (SW 6437). Even when paired with an Origami White (SW 7636), Cavern Clay is decidedly fresh.
Warm and balanced commercial properties
As designers, developers and builders aim to create more workspaces that feel like home, Cavern Clay’s warm and welcoming vibe make it a colour to watch for offices, hotels and restaurants. As an interior colour, it invites staff, clients or guests to open their minds and visualise mountain vistas, indigenous plants and trees.
“Spaces like boutique hotels, restaurants and even offices are making an effort to create photo-friendly areas that are ‘Instagrammable’,” says Wadden. “Cavern Clay is an ideal color for flattering and design-forward aesthetics – it plays well with many types of lighting and brings this visual of the expansive and free outside world to interiors, resulting in open and versatile public spaces.”
For more information on the forecast, visit swcolormix.com.
Related Story: Sherwin-William unveils 2019 colour forecast in six journals