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Sherwin-William unveils 2019 colour forecast in six journals

 23 August 2018     HGO Staff 

CLEVELAND, Ohio – Paint and coatings producer Sherwin-Williams has published its tenth annual Colormix colour forecast, with a 42-colour palette divided into six themes, or what it calls colour journals: Shapeshifter, Wanderer, Aficionado, Enthusiast, Naturalist and Raconteur. They are described as fresh, fluid swipes of colour that are key for 2019 colour and design trends.

“Every color in the colour forecast, whether alone or when combined with others tells a different story, a different riddle or different song, similar to the honesty found only in a written journal,” said Sue Wadden, director of colour marketing at Sherwin-Williams. “Our intent was to ask ourselves, ‘If this palette were a person, what kind of person might they be?’ making it important to bring forth a forecast that is personal and aspiring, yet attainable – how all design should be.”

Enthusiast is one of the six colour journals making up the 2019 forecast from Sherwin-Williams. It’s described as a palette with maximum attitude that produces harmonious results while featuring bold pops of blue, green and red.Wadden developed this year’s trends with the Sherwin-Williams color forecast team by identifying colours from free-spirited wanderers and old-world storytellers, while drawing inspiration from every corner of the globe extending to the cosmos. The result: an organic and spontaneous palette. The six colour journals are:

Shapeshifter: There are those who always seem a little ahead of their time. Visionary and creative, this palette reaches into the cosmos and returns with a whole universe of inspiration. Shapeshifter’s aesthetic is about the mystical, from the deep sea to the galaxy and everything in between and is rooted by strong geometrics and clean lines.

“The atmospheric wisps of colour, grounded by deep, mysterious blues capture the unique space between technology and spirituality found in the Shapeshifter palette,” said Wadden.

Wanderer: This palette is for the person who will never be fenced in, who needs to soak in the endless horizons and subtle earthy tones of the high plains. Clays, caramels and browns come from canyons to worn leather and woven wool blankets of the true New West.

“The Wanderer palette is sun-washed and warm,” said Wadden. “It brings you to a modern desert made of one-part cowboy, one-part Scandinavian style that produces a luxurious result.”

Aficionado: Like a bookcase of leather-bound literary classics, this pedigreed palette evokes nostalgia and timeless traditions. Copper and gold anchor merlot and gray. The tailored tones are tasteful, elegant and classic.

“When we say Aficionado, it evokes an emotion of what is best-in-life, well-worn and bespoke,” said Wadden. “It is ostentatious without being fake or showy and has the right amount of charm to make it feel tasteful.”

Enthusiast: For those who go against the grain, break the rules or are more free-spirited than the status quo, this palette brings maximum attitude and yet produces harmonious results while featuring bold pops of vivid blue, green and red.

“The Enthusiast palette is a fresh take on maximalism,” said Wadden. “It’s an opportunity to have fun and push boundaries with colour.”

Naturalist: Nature lovers can connect with the wonder of the world in full bloom. This collection’s lush, sophisticated tones poke out from the rainforest as colorful tendrils. Ranging from mushroom to passionate pink, the focus on botanicals is slightly classic, with bold details.

“From conservancies to hothouses, Naturalist brings you into a chic, French woodland,” said Wadden. “It’s a place where color never fades.”

Raconteur: From ancient rhetoric to today’s on-screen webcasts, there is a desire and appreciation for stories and the storytellers behind them. From Africa to the New World, human origins have been translated into this rich palette that spans time.

“From rich red to muted mauve, Raconteur represents storytelling itself,” said Wadden. “These stories are a subtle reminder of how everyone is connected.”

Sherwin-Williams provides greater detail about its 2019 colour forecast and other colour-related resources online at swcolorforecast.com. It has developed the ColorSnap Visualizer app to allow customers to use cutting-edge augmented reality to make faster and more confident colour selections.

Furniture and home furnishings retailers should use the 2019 palette as a marketing and merchandising tool, Wadden told HGO.

“Using the forecast to help tell a bigger story with furniture and décor would be a good place to start,” she advised. “Style a vignette using the colors from one of the colour journals to show customers that you’re thinking about colour trends and can be a resource for them.”


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