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Sharp shipping new AQUOS television series to Canadian retailers

 31 March 2011      

MISSISSAUGA, Ontario (30 March 2011) - Sharp Electronics has begun shipping its LE835 and LE830 series of AQUOS Quattron televisions to retailers in Canada. Both were first introduced at the Consumer Electronics Show in Las Vegas this past January.

The LE835 is a 3D capable unit while the LE830 is a traditional 2D model. Both are being offered in 60-, 52-, 46- and 40-inch screen sizes and feature built-in WiFi, delivering wide network functionality such as video streaming from the Internet and throughout the home, as well as Sharp's AQUOS Advantage Live customer service.

"No matter what the technological advancements over the years, consumers have always put picture quality and colour first when making their choice in a TV," Sharp Canada president Carmine Cinerari said in a statement. "We're excited to be launching two new Quattron 3D and 2D LCD TV series that feature the expanded colour palette and brightness that only Sharp's Quad Pixel Technology can produce."

The 60-inch model from Sh
The 60-inch model from Sharp Canada's AQUOS LE835 series of high definition 3D televisions is now available to retailers across the country. This set features Sharp's four-colour Quattron technology.

With its proprietary Quad Pixel Technology, Sharp adds the color Y (yellow) to the RGB (red, green, blue) spectrum of the traditional television pixel structure. This enables Quattron TVs to reproduce colours that have been difficult to portray using conventional LCD displays, such as the brass golds of musical instruments and Caribbean blues and greens.

The addition of the yellow sub-pixel also allows more light to pass through to the panel. This, combined with Sharp's advanced pixel control technology that minimizes light leakage while offering a wider aperture to let more light through, results in a brighter, more vibrant image. A brighter image is particularly important for 3D viewing, compensating for the common problem of images becoming dark and dull when viewed through active shutter 3D glasses.

All models in Sharp's LE835 series of AQUOS Quattron 3D LCD TVs feature edge-lit LED X-Gen LCD panels as well as a dynamic contrast ratio of 8,000,000:1 in a ultra-slim and narrow bezel design that complements any home theatre environment.

Sharp's exclusive AquoMotion 240 technology improves picture quality by virtually eliminating blur and artifacts from fast-moving onscreen action sequences. These models also offer built-in WiFi for advanced connectivity and four HDMI inputs for simple connections to multiple HD components. Each set can be viewed in either 3D or 2D.

The series includes Netflix, Vudu and CinemaNow streaming video capability, along with Sharp's online support system.

Sharp's LE830 series delivers crystal-clear resolution with slightly lower dynamic contrast ratio of 6,000,000:1 although it also offers built-in WiFi for network applications and four HDMI inputs. It also shares the 835 series' attractive ultra-slim and narrow bezel design.

Both the LE835 and LE830 series meet current Energy Star standards.

Suggested retail price points vary from $1,399 for the 40-inch model from the LE830 series to $3,399 for the 60-inch model in the LE835 series.

The company maintains a web site at www.sharp.ca.


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