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Samsung sets Eaton Centre as site of store number six

 11 April 2017     Michael J. Knell 

TORONTO – Major appliances will be front and centre when Samsung Electronics Canada opens its sixth, largest and most immersive Samsung Experience Store sometime this summer at the Toronto Eaton Centre here. The CE giant is promising the 21,000 square foot space will provide a retail and technology experience unlike any of its other retail footprints in Canada.

“Our new Samsung Experience Store at CF Toronto Eaton Centre is simply unlike anything we’ve ever launched before in Canada. From the moment our guests join us, they will experience the Samsung Galaxy Life connected ecosystem. The dynamic and innovative space will bring our guests closer to the Samsung brand and our latest innovation, enabling them to get closer to what they are passionate about and reach their full potential,” Samsung Canada vice president of retail experience Patricia Heath said in a statement.

The two-level store will feature two entrances – one at street level for easy access from the bustling Yonge Dundas Square, and one from within the shopping centre itself. While in the store, customers will be able to experience:

  • A fully functioning Samsung demo kitchen, a first in Canada, allowing visitors to watch cooking demonstrations, get involved in their passion for cooking and delight their senses and taste-buds with on-site culinary creations;
    Interactive Samsung Gear VR and Gear360 zones to ‘transport’ visitors across Canada, over rollercoasters and beyond;
    The full Samsung lineup of smartphones and tablets, with an expansive assortment of mobile accessories to personalize guests’ favourite Samsung device;
  • A luxe TV experience zone ready to showcase amazing Samsung picture, sound and design innovations, and allow guests to indulge themselves in their passion for entertainment; and,
  • Onsite Samsung Smart Service and Galaxy consultants, who will guide guests through the experience, answer questions and provide technical support and repairs for mobile products. In addition, Samsung mobile device owners will also be able to coordinate one-on-one, in-person sessions with Galaxy consultants in the store.

An artists’ rendering of the Samsung Experience Store set to open in Toronto’s Eaton Centre sometime this summer. The company believes the space will usher in a new era of retail excellence for its Canadian operations. Designed by award-winning Toronto-based design firm, Quadrangle Architecture, it will feature a fluid, contemporary design that will delight visitors through a variety of innovative, hands-on experiences.

“We were thrilled about the potential of this opportunity,” commented Quadrangle design director George Foussias. “Our expertise in realising bold retail interiors and technologically-rich environments paired with Samsung’s dedication to innovation allowed us to create a completely immersive environment: a touchpoint for consumers to access and experience the Samsung ecosystem in a brand new way.”

“Toronto Eaton Centre offers an unparalleled retail experience in the heart of Canada’s most vibrant city, made possible by innovative retail spaces like those offered by our partners at Samsung Canada,” said Sal Iacono, executive vice president of operations for Cadillac Fairview, owners and operators of the centre. “We're excited to welcome the first retail experience of its kind for Samsung Canada to the downtown core, in a space that will be a must-see for the nearly 50-million visitors Toronto Eaton Centre attracts annually.”

This marks the sixth Samsung Experience Store in Canada since 2012, with successful retail locations already in Ontario at Sherway Gardens and Yorkdale Shopping Centre; in British Columbia at Metrotown Mall in Burnaby and Richmond Centre in Richmond; and, in Edmonton at the West Edmonton Mall.


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This HGO article was written by:
Michael J. Knell
Michael J. Knell

Michael is the publisher and editor of Home Goods Online. A seasoned business journalist, he has researched and written about the furniture, mattress and major appliance industries in both Canada and the United States for the past three decades.


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