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Samsung launches FlexSystem

 31 July 2017     HGO Staff 

MISSISSAUGA, Ontario – Samsung Electronics Canada (SEC) has launched FlexSystem, which it describes as “an intuitive laundry solution with advanced flexibility for today’s busy lifestyle [that] provides unprecedented flexibility for Canadians to wash and dry two loads that would normally not go together, such as darks and lights.”

The system is made up of two machines – FlexWash and FlexDry – which are each equipped with a front-load compartment for normal or bulky loads as well as a top-load compartment for running smaller loads, such as delicates, at the same time.

“Laundry can be an all too familiar chore for Canadians, and with a busy lifestyle, it can be challenging to consistently care for the clothes you love to wear,” Warner Doell, SEC senior vice president of sales and marketing for digital appliances, said in a statement. “With Samsung FlexSystem, we’re providing a new level of flexibility for Canadians to customise how they do laundry, no matter if they’re doing large or small loads, darks or lights, and even delicates or regulars.”

The FlexSystem laundry pair from Samsung Electronics Canada features both a front and top loading washer and dryer. It is WiFi-enabled and carries a suggested retail of $4,699.To celebrate the launch of FlexSystem in Canada, Samsung has enlisted the support of the Toronto-based lifestyle expert, Shoana Jensen, to advise consumers on the latest tips and tricks in laundry care.

“As someone who is constantly on the go, flexibility in my day-to-day life is always welcomed,” Jensen said. “Whether it’s a client meeting in the morning or an industry event in the evening, Samsung FlexSystem is the ultimate laundry solution for accommodating a busy schedule with the ability to wear what I want, when I want.”

Among Jensen's key takeaways for laundry care include dividing loads of laundry according to fabric type and colour, as well as carefully reading clothing tags, which often advise on how to care for a particular item.

According to a recent survey commissioned by Samsung Canada and conducted by Angus Reid in early July, Canadians are invested in laundry care with three out of four willing to take the extra step to ensure clothing is cared for correctly. Top detailed findings from the survey include:

More Canadians (74%) are willing to take extra steps to do their laundry by the correct fabric care instructions, with only one quarter (26%) less likely to go the extra mile when caring for their clothes.

 However, six out of 10 Canadians are willing to cut corners when it comes to separating clothing in the correct colour/cycle pile. With SuperSpeed technology featured in FlexWash, the user can take more time to divide their clothing beforehand as washing time is reduced by up to 50%, without sacrificing cleaning.

Almost two-thirds of Canadians (63%) surveyed take three-and-a-half hours or less to complete two loads of laundry (from sorting, washing and drying).

Based on insight they received from the survey, SEC believes FlexSystem is an intuitive solution for consumers looking to practice an efficient and effective way to sort on the fly and tackle the laundry process. The ability to operate all four compartments separately and simultaneously addresses strong consumer demand for an approach that values laundry care with greater flexibility. The system’s Wi-Fi connectivity allows the user to monitor cycle times, receive alerts when the cycle is complete and schedule cycles with their smartphone and Samsung’s Smart Home app.

The FlexWash’s lower compartment has a 5.8 cubic foot capacity while the top-load compartment provides another 1.1 cubic feet, which is ideal for separate loads such as light clothing or athletic wear.

The FlexDry can easily handle large loads and a few delicate items at the same time. The bottom compartment features 7.5 cubic feet, enough to handle larger laundry loads.

The FlexSystem washer and dryer laundry pair is now available for shipping and carries a suggested retail price of $4,699.

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