SSB Canada donates to shelters and long-term care homes
TORONTO – The Canadian branch of Serta Simmons Bedding (SSB), the second largest mattress manufacturer in North America, has announced it will donate mattresses to long-term care homes and shelters both here in this country’s city and in the province of Quebec to aid in the fight against the COVID-19 pandemic.
The privately held company, makers of the Simmons, Beautyrest and Serta brands, said in an announcement that long-term care homes and shelters across the country have become the frontlines in the COVID-19 pandemic and face critical shortages of necessary supplies such as personal protective equipment and care beds.
SSB Canada’s donation will be facilitated through its partnership with Relief Bed International, a Tacoma, Washington-based non-profit organization that provides beds to impoverished people and disaster victims around the world. SSB will deliver mattresses to local shelters in the Greater Toronto Area through two agencies – the Blue Door Shelter, which operates three facilities and the York Region branch of the Salvation Army. The Integrated Center for Health and Social Services Lanaudière in Quebec will also receive a donation from SSB.
The company, however, did not provide a list of long-term care homes it plans to target and didn’t say how many or what brands would be included in this effort.
“As a company, SSB Canada recognizes the devastation and hardship COVID-19 has caused,” SSB Canada president Shawn Trinier said. “We are proud to do our part in making a difference to help those most in need to fight this virus.”
The mattress donated by SSB were delivered late last week by of National Mattress Outlets Plus, a two-unit retailer operating in Markham and Mississauga, Ontario as well as an e-commerce virtual store. The company will open a third location in Toronto sometime later this summer.