SEC unveils lifestyle TVs
MISSISSAUGA, Ontario – Samsung Electronics Canada (SEC) introduced its 2019 line-up of lifestyle televisions at the recently concluded Consumer Electronics Show in Las Vegas. The Frame and Serif TVs combine an innovative design that complements the home’s décor with superb QLED picture quality and smart features to provide consumers with seamless and intuitive TV functionality.
In a statement, the company said the Frame and Serif go beyond the traditional concept of a television set to become pieces of home décor that elevate the design of a home or living space. At CES 2019, they were featured in the lifestyle TV exhibition zone of Samsung’s booth to showcase their design, performance, and how they seamlessly blend into daily life.
“The Frame and Serif TV have been pivotal in introducing a new platform that blends the TV into Canadians’ decor and everyday lives,” Pat Bugos, SEC vice president of sales and marketing for home entertainment, said. “The new addition of QLED technology in our lifestyle TVs now creates an even more immersive viewing experience.”
When it is not being used to enjoy TV or movie content, the Frame’s ‘art mode’ displays digital pieces of artwork, including paintings and pictures to turn an everyday living space into an art gallery. In addition, its luminance sensor adjusts colours on-screen to fit the ambient brightness of the room, delivering the optimal settings to display artwork on screen.
This year’s model also features the pristine picture quality of QLED, which offers deeper contrasts, deeper and darker blacks and 100% colour volume. With these enhancements, users can both enjoy content in premium picture quality and appreciate artwork when the TV is turned off.
In addition, the Frame’s art store is building on its partnerships with some of the world’s most prestigious galleries and museums by providing access to over 1,000 pieces of art. The library includes masterpieces from the Uffizi Galleries in Italy, the Van Gogh Museum in The Netherlands and Te Papa in New Zealand, all of which have recently been added. Samsung will continue to expand its partnership with museums in the future to strengthen the art distribution ecosystem.
Customers who purchase a new Frame TV are eligible for a free subscription to the art store for their first six months. After that, the fee is $7.99 a month. Art can also be purchased a la carte.
The Frame also features Bixby, Samsung’s AI-powered voice control platform, transforming it into a truly smart TV. Users can control the TV and access streaming platforms through simple voice commands giving users an enhanced content experience.
The Serif was developed as an aesthetic-focused television in collaboration with Paris-based design brothers, Ronan & Erwan Bouroullec, two of the world’s most celebrated furniture designers. It won the prestigious 2016 iF Design Award, the 2016 Wallpaper Design Award in the United Kingdom and the 2016 Good Design Award in Japan – making it the first Samsung TV to win these prestigious accolades.
The 2019 model comes with cutting-edge QLED technology to deliver excellent picture quality. Ambient Mode, an award-winning feature in Samsung’s QLED TV line-up that provides information such as news headlines and weather updates was also added to enhance functionality and provide the ability to display imagery or blend into the living space when the TV is off.
In the past, the Serif was sold almost exclusively in furniture shops and department stores given its focus on interior décor, but it will be available for purchase later this year in consumer electronic stores to reach a wider base of consumers.