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SCC third quarter sales fall

 7 November 2022     Michael J. Knell 

TORONTO – In what might be seen as the end of the pandemic boom, Sleep Country Canada Holdings (SCC) reported sales and earnings for the third quarter were down compared to the same period last year, although for the first nine months both were up nicely for this country’s largest mattress and sleep goods retailer.

For the three months ending September 30, 2022, revenues fell 8.3% to $251.0 million, compared to $273.8 million for the same period last year.

The company said this was mainly driven by a 11.1% decrease in same store sales, offset by incremental revenue earned from Hush which SCC acquired in the fourth quarter of 2021 as well sales by the two new stores opened during 2022.

E-commerce represented 18.5% of revenues or roughly $46.4 million. This is down about 5.3% from the approximately $49.0 million (17.9% of total revenues) e-commerce contributed to the top line in the third quarter of 2021.

SCC’s e-commerce activities are led by, this country’s largest online mattress retailer. It also operates virtual stores for both its Sleep Country and Dormez-Vous banners. It also sells through the online platforms operated by several other Canadian retailers including Walmart Canada, Best Buy Canada and Loblaws. It is also the Canadian distributor for two U.S. based direct-to-consumer mattress makers, Purple and Casper as well as Simba Sleep, which is based in the United Kingdom.

While SCC doesn’t report sales by banner – either brick-and-mortar or online – it does by product category.

Mattress sales for the quarter were pegged at $192.0 million, down 10.9% from the $215.6 million rung-up last year. Meanwhile, accessory sales climbed 1.4% to $59.0 million from last year’s $58.2 million.

Net income was $32.5 million or 80 cents per share, compared to $39.7 million or 99 cents per share last year – a decline of 19.2% on a per share basis.

Seen here is one of the 17 Sleep Country Express mini stores opened by Sleep Country Canada Holdings in Walmart Canada supercentres across Ontario and Quebec. These kiosks offer the sleep specialist’s entire assortment in a condensed display of between 400 and 700 square feet.During the third quarter, the company opened a new Sleep Country store in St. Thomas, Ontario, bringing its store count to 287. It also launched the next phase of its Sleep Country/Dormez-Vous express stores in Walmart Supercentres with the opening of a new location in Scarborough.

SCC also donated $100,000 to the Canadian Mental Health Association (CMHA) in support of its back-to-school campaign. It also gave more than $375,000 worth of mattresses and beeding to the Ukrainian Canadian Congress in Quebec this past August, bringing the total in-kind donations in support of assisting Ukrainians displaced by the war to $640,000.

At the end of the third quarter, SCC’s Hush DTC banner opened its first pop-up store at Toronto’s Yorkdale Shopping Mall.

“In Q3, we saw the sentiment in consumer spending change rapidly as the quarter progressed. Despite a decline in revenues due to consumer uncertainty fueled by rising interest rates and concern of a possible recession, we are very proud of our sustained growth in market share that we have achieved over the past three years,” SCC president and chief executive officer Stewart Schaefer said in a statement.

He also pointed out while same store sales declined in 2022’s third quarter, SCC’s stacked same store growth for the past three years amounted to 14.0%.

For the nine months ending September 30, 2022, SCC revenues totaled $685.6 million, up 5.6% from the $649.0 million rung-up for the same period last year. The uptick was attributed to a same store sales increase of 2.2% as well as incremental revenue from Hush and the opening of two new stores during the period.

E-commerce accounted for19.1% of revenues, approximately $131.0 million. This is off 23.5% from the $171.3 million generated during the comparable period (26.5% of revenue).

By product category, mattress sales for the first nine months of 2022 were $527.5 million, a gain of 3.2% from last year’s $510.9 million. Accessory sales totaled $158.1 million, up 14.5% from $138.1 million.

Net income for the first nine months of 2022 was $70.0 million or $1.91 per share, compared to $62.2 million or $1.69 per share – an uptick of 13.0% on a per share basis.

Related Story: SCC signs with BrainBox

Related Story: SCC launches All for Sleep app

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This HGO article was written by:
Michael J. Knell
Michael J. Knell

Michael is the publisher and editor of Home Goods Online. A seasoned business journalist, he has researched and written about the furniture, mattress and major appliance industries in both Canada and the United States for the past three decades.

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