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SCC posts record high sales and earnings for 2021 first quarter

 11 May 2021     Michael J. Knell 

TORONTO – Sales from its various e-commerce platforms drove first quarter revenues for Sleep Country Canada Holdings (SCC) to a new record high, the publicly held bedding specialist told shareholders this week. The results are more than outstanding when it’s considered the chain’s brick-and-mortar stores were closed for an average of 30 of 91 business days making up the opening three months of 2021.

Revenue for the three months ending March 31, 2021 were $183.0 million, 20.7% higher than the $151.6 million rung-up for the same period of 2020. Same store sales improved 19.6% despite being closed for roughly 33% of its normal operating days.

The company also noted e-commerce represented 29.3% of revenue for the first quarter – approximately $53.6 million. That’s more than double the estimate of $24.1 million for the same period last year. Both of SCC’s brick-and-mortar banners – Sleep Country and Dormez-vous – have their own e-commerce platforms and the retailer is also the owner and operated of Endy, believed to be the country’s largest online mattress merchant.

Sleep Country Canada Holdings reported record sales and earnings for the first three month of 2021 while serving some 175,000 customers and receiving 30 million impressions during a brand activation campaign. Mattress sales for the first quarter were $145.2 million, up 19.0% from the $122.0 million for the comparable period. Accessories accounted for $37.8 million, an uptick of 27.7% over the $29.6 million sold last year.

During the first quarter, SCC opened two new stores both under the Sleep Country banner – one in Fort Saskatchewan, Alberta and the other in Collingwood, Ontario. This brought its total store count to 283 across the country.

Net income for the first quarter was $8.7 million or 24 cents per basic share, compared to $5.0 million or 14 cents per basic share – a rocket-fueled leap of 74.1% on a per share basis.

“This quarter again demonstrated the power and efficacy of our strategy in delivering sustained, profitable growth and serving Canadians’ sleep needs, as illustrated by our impressive increases in revenue and net income,” SCC chief executive officer Dave Friesema said in a statement.

In his report to shareholders, Freisema said that during the first quarter the company served over 175,000 customers and received some 30 million social impressions during a brand activation campaign as part of this year’s World Sleep Day. 

Related Story: Company veteran Schaefer named president of Sleep Country

Related Story: SCC completes Endy acquisition with performance pay


Stearns & Foster
TempurPedic Canada
This HGO article was written by:
Michael J. Knell
Michael J. Knell

Michael is the publisher and editor of Home Goods Online. A seasoned business journalist, he has researched and written about the furniture, mattress and major appliance industries in both Canada and the United States for the past three decades.

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