SCC launches 2019 coat campaign

15 October 2019 HGO Staff

TORONTO – In anticipation of the upcoming winter season, Sleep Country Canada Holdings (SCC) has launched its annual Give A Kid A Coat campaign in support of the Salvation Army and a number of regional charities. Designed to support local children in need, the charitable initiative runs nationally until 24 November, in an effort to prepare families for the harsh winter conditions experienced nationwide. The program was introduced in 1998, with the goal of helping children stay warm throughout the winter months.

“Sleep Country’s mission is to better the lives of Canadian families. This is integral in our day-to-day operations and commitment to helping Canadians get a better night’s sleep,” SCC co-founder and chairman Christine Magee said in a statement.

Christine Magee “Sleep Country is dedicated to giving back to our communities and helping families and children in need,” she continued, adding, “With our Give A Kid A Coat campaign, we’re able to raise awareness for an important cause while ensuring a warm and safe winter for less fortunate children in the communities we serve. Together with the generosity of our local communities and customers, we have been able to donate nearly 25,000 winter coats in the last five years alone.”

Canadians can donate new or gently used winter coats, hats and mittens at any of the 276 Sleep Country and Dormez-vous locations across the country. Items collected will be distributed to local charities in each community like the Salvation Army to help children in need.