SCC donates $1.5M to COVID fight
TORONTO – Sleep Country Canada Holdings (SCC), parent company to this country’s largest mattress specialty retailers, will donate up to $1.5 million worth of mattresses and bedding essentials to communities from coast-to-coast impacted by the COVID-19 pandemic.
In a statement, the publicly held company said its giving program aims to provide at-risk and vulnerable communities impacted by the COVID-19 pandemic with safe and secure sleeping environments in this unprecedented time. Donations will help improve the conditions faced by homeless shelters, community living programs and other organisations that are under severe strain to limit overcrowding and implement physical distancing to fight in the spread of the COVID-19 virus.
In addition, the company is helping hospitals and care facilities establish temporary rest and sleeping arrangements for frontline medical personnel working extended hours or needing to practice social distancing to keep them and their families safe. Endy, its direct-to-consumer division, recently made such a donation to St. Paul’s Hospital in Vancouver.
“The COVID-19 health crisis has established an urgent need to provide vulnerable and at-risk communities across Canada with safe sleeping arrangements that deliver physical distancing measures,” chief executive officer Dave Friesema said. “We are working closely with community organizations to donate essential sleep products that will support those who need it most, with a safe and secure place to rest each night.”
Sleep Country’s first partner organization to benefit from the program is the City of Toronto’s Rapid Housing Access Initiative, quickly moving seniors and other vulnerable clients from the shelter system into permanent rent-geared-to-income housing with Toronto Community Housing. Sleep Country is donating 100 beds including mattresses, adjustable bases, bed frames, sheets, protectors and pillows to assist in providing residents with a safe and healthy living arrangement.
“I want to thank Sleep Country for their commitment to donate $150,000 worth of mattresses and bedding essentials to Toronto communities that are impacted by the COVID-19 pandemic,” Toronto Mayor John Tory said. “The support of private partners like Sleep Country have helped our city in our efforts to respond to this virus. These 100 new beds for Toronto Community Housing will help create a more comfortable environment for vulnerable tenants and ensure that we are supporting our residents through these challenging times.”
SCC operates three banners, including Sleep Country, Dormez-Vous and Endy. In addition to its e-commerce platforms, it has 276 stores and 17 distribution centres across Canada.
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