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SCC adds weighted blanket brand to accessory assortment

 13 December 2019     HGO Staff 

TORONTO – As part of its long-term strategy to bolster revenues from sleep accessories, Sleep Country Canada Holdings (SCC) has reached a deal that will see become the exclusive Canadian distributor of BlanQuil, a popular brand of weighted blankets sold in the United States.

The publicly held mattress specialist said the line will be carried by both of its brick-and-mortar banners, Sleep Country and Dormez-vous as well as on their e-commerce platforms.

All of Sleep Country Canada’s online and in-store platforms have added the BlanQuil weighted blanket to their assortment of sleep accessories. In announcing the addition, the company noted BlanQuil has become popular with American consumers is endorsed by several celebrities and praised its manufacturer for combining product innovation with quality design to provide benefits that are linked to improved sleep, mood and relaxation. It will offer, for the first time in Canada, both the Premium Weighted Blanket and the Dream Shades Weighted Eye Mask.

“We are committed to providing Canadians with the very best sleep products and are thrilled to help bring industry leader BlanQuil to Canada,” SCC chief business development officer Stewart Schaefer said in a statement.

According to its Houston, Texas-based producer, BlanQuil creates therapeutic sleep products that utilize the power of proprioceptive input, a therapeutic method which stimulates pressure points on the body, for a reduction in cortisol levels and an increase in serotonin and melatonin production. BlanQuil's blankets are filled with eco-friendly glass beads and are available in a variety of colours and weights.

“We are excited to launch BlanQuil to the Canadian market and are looking forward to integrating with Sleep Country Canada’s new Sleep Commerce Platform,” BlanQuil CEO Marcelo Altamiranda said. “Sleep Country Canada’s unmatched nationwide reach and regional coverage coupled with their impeccable reputation makes them the perfect partner for BlanQuil.”

Schaefer noted that as part of its All for Sleep brand stance, SCC is committed to providing consumers with an extensive assortment of the best sleep essentials. BlanQuil joins a long list of industry-leading mattress and accessory brands the retailer is offering to Canadians consumers.

SCC has also created a distinct e-commerce platform for the line at myblanquil.ca. The site was designed by BlanQuil but is powered by SCC’s new SleepCommerce platform, which gives the company’s retailer partners a suite of services including payments, site content management, marketing, shipping and customer engagement tools to simplify the process of running their own online store.


Stearns and Foster
Zucora
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