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Reynolds steps down

 29 August 2017     Michael J. Knell 

MISSISSAUGA, Ontario – Laine Reynolds will step down as chairman of the Canadian Home Furnishings Alliance (CHFA) after the association’s annual general meeting which is expected to be held in late September. With 12 years in the position, he is the longest serving industry leader in the organisation’s 127-year history.

In fact, it was under his leadership that the CHFA emerged from what was then-called the Ontario Furniture Manufacturers Association in late 2007 as part of a bid to revitalise and re-energise the association.

Laine Reynolds will step down as chairman of the CHFA at next month's annual meeting.While he will resign from the voluntary position of chairman, he will continue to sit on the CHFA’s board of directors as past chairman. He will also remain a member of the CHFA events committee, which organises the annual golf class and the CHFA awards program. He also sits on the advisory committee of the Canadian Furniture Show as a representative of the outside showrooms and is vice president of sales and marketing for upholstery specialist Superstyle Furniture.

He first joined the events committee in 1989 and served as its chairman for three years from 2002 to 2005. He was first elected to the board of directors in 2003 and served as president of the OFMA beginning in 2005 until the organisation’s structure was changed along with the name in 2007 becoming chairman.

Reynolds was also one of the driving forces behind amalgamation with Furniture West in 2013, which also saw the closure of Canadian Council of Furniture Manufacturers. This reduced the number of industry organisations from three regional and one national to two regional with responsibility for national issues being share with the Quebec Furniture Manufacturers Association.

“Throughout his tenure as chairman, he significantly improved the financial viability of the organisation,” CHFA president Murray Vaughan said in a note to association members. “As chairman, Laine took the initiative to reduce staff, negotiate a rent-free office lease and retire long-term equipment lease debt obligations. As well, he initiated the establishment of a substantial contingency fund to cover extraordinary expenditures with board approved guidelines.

“In an effort to make the CHFA an all-encompassing membership-based organization Laine was responsible for expanding the membership categories from manufacturers to include importers, retailers and the buying groups,” he continued. “With this change, the CHFA became a broad-based association covering all regions of Canada except Quebec.”

Vaughan also credited Reynolds for the successful lobbying of the Ontario Workplace Safety & Insurance Board and Ministry of Labour to ensure the continuity of the Safety Group Program. He was part of an industry group who met with Global Affairs Canada and Finance Canada to discuss the potential negative effects of promoting a free trade agreement between Canada and China.

Fellow CHFA board members also praised Reynolds for his contributions to the association, including John Power, board member and current chairman of the events committee.

“I believe that one of the most important achievements Laine has made to the CHFA is adapting the association to current business realities in order to keep it alive through one of the most tumultuous periods in the industry and since the establishment of the association in 1890,” he said, adding, “the organization remains a viable and relevant organization after all the closures of manufacturers, retailers and other industry associations in the past ten years.”

Power is also general manager of sales and strategic development for Mega Group.

“When Laine accepted this position 12 years ago he wanted to make a difference for the association and the industry,” said CHFA board member Dino Colalillo, vice president of Edgewood Furniture. “I believe he did.”

A new chairman will be elected at a board of directors’ to be held after the association’s annual general meeting which will be held on September 21 at 9am in the Aquarius meeting room of the International Centre.

Related Story: CHFA expands membership to include retailers, buying groups
Related Story: CHFA, Furniture West merge
Related Story: Reynolds to seek industry unity before stepping down as CHFA chairman
Related Story: OFMA changes name and mandate, becomes the CHFA

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This HGO article was written by:
Michael J. Knell
Michael J. Knell

Michael is the publisher and editor of Home Goods Online. A seasoned business journalist, he has researched and written about the furniture, mattress and major appliance industries in both Canada and the United States for the past three decades.

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