Reverie coming to Canada
BLOOMFIELD, Michigan – Reverie, the sleep technology company based here, intends to expand into the Canadian market next year as part of a larger plan to grow its international footprint.
In a statement, the company said its Dream Cell mattresses and adjustable bases are currently available in 11 countries outside of the United States through a series of strategic partnerships and distributors.
Reverie products are currently sold in Australia, Iceland, Panama, China, Mexico, South Korea, Russia, Saudi Arabia, Taiwan, Kuwait and Columbia. The countries targeted in 2019 include Canada, Brazil, India, Ireland, Portugal and Thailand.
“The popularity of adjustable sleep systems is growing throughout the world. We see great opportunity to increase Reverie’s reach globally by partnering with the market leaders in each region,” said Martin Rawls-Meehan, Reverie president and CEO. “The appetite for our products continues to grow. The key to much of our success lies in our innovative DNA, and we have the product expertise, ingenuity and team in place to tackle our growth plans.”
As an example, he pointed to the company’s distributor in South Korea, which has made significant investments in local marketing, advertising and social media under the moniker Reverie Korea to build the business. The entity is pushing Reverie products throughout the country by working with leading retailers to create Reverie-branded pop-up stores within the stores.
In Panama, Reverie has partnered with Kennedy Home Stores, a 30-year-old retailer with reach throughout Central America and the Caribbean, to sell three leading adjustable bases.
Reverie’s international rollout is supported by its product design team, which reengineers it assortment to meet the custom needs of each market. Because mattress sizes are not standard throughout the world, Reverie’s product line-up must be reconfigured for each international market.
“The Reverie brand continues to gain recognition throughout the world, and we continue to build a great network of retail partners and distributors through our ability to customize product to meet their consumers’ needs,” added Rawls-Meehan “Our desire to help people sleep better doesn’t stop at the U.S. border. We are a worldwide operation, and we’re committed to delivering on our brand promise no matter the country.”
The company exhibits at the Las Vegas Market in space B925 of the World Market Center.