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PayBright offering retailers an online e-comm financing solution

 4 December 2017     HGO Staff 

TORONTO – PayBright, a consumer lending company based here, has announced that it is now approving over $5 million per month in credit for consumers shopping online with its e-commerce partners, which includes Canadian online mattress merchant Endy Sleep.

In a statement, PayBright said it is the first Canadian fintech company to launch instant consumer financing for e-commerce purchases. Until now, Canadian retailers and consumers have not had access to a payment method that is becoming common in the U.S., Europe, and other parts of the world.

This offering builds on PayBright’s success providing financing solutions for in-person purchases at more than 2,500 merchant locations across Canada. Since its inception, PayBright has approved over $250 million in consumer credit.

PayBright’s e-commerce solution integrates with merchants’ e-commerce platforms and provides customers with an additional payment option at checkout. After selecting PayBright as a payment method, customers can finalise their purchases in a matter of seconds. Merchants receive their funds directly from PayBright the next business day with no credit risk. Customers then pay for their purchases in affordable monthly payments over time, with interest rates as low as 0%.

E-commerce merchants that partner with PayBright are seeing growth in customer traffic, increases in checkout conversion of 10-25%, and average order values that are over 80% higher than orders that do not benefit from financing. Overall, offering instalment payments is driving significantly higher revenue per visitor.

“We're delighted with the launch of our e-commerce solution, which fills a key gap in the Canadian marketplace. While instant financing for online shopping is available in the U.S. and other countries, Canadian retailers and consumers have not had access to it – until now,” PayBright president and chief executive officer Wayne Pommen said in a statement. “The results so far have exceeded our expectations and the feedback from merchants and consumers has been very positive.”

“Partnering with PayBright has allowed us to offer our customers another flexible payment method,” Mike Gettis, CEO of the Toronto-based Endy, a leading online mattress retailer, said. “We've seen a very positive impact on our sales. The uptake of PayBright's offering by our customers shows that instant financing is resonating with them as we head into the holiday season.”

PayBright’s solution is currently integrated with the Shopify, Magento, WooCommerce, and Solidus e-commerce platforms, allowing merchants using those platforms to rapidly deploy PayBright as a payment option for customers. PayBright plans to release several additional platform integrations by the end of the first quarter of 2018.

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